Creating a unique brand identity for your events will help people associate your organization with trust, reliability, and value for their money. Preliminary requirements for brand elements are name, logo, taglines or catchphrases, images or graphics, sound, and shape etc.

Before commencing on branding your event, it is helpful to understand the event from the consumer’s point of view. Ask yourself the questions- is the content unique, is the conference organizer trustworthy, is there consistency in your events, and is the information applicable in the real world? Once you have a clarity on these points, you can use them in promoting the event.

Branding an event can be done using 3 easy ways:

Online: Creating a buzz on social media for your event is very important as it creates awareness among a massive audience around the globe. You can create a Facebook Page, Instagram Profile, Twitter account, and LinkedIn post to promote branding of the event. Apart from this, by using your own website you can easily promote the event via banner ads, pop-up messages, newsletters, etc.

Using images, graphics, engaging content, infographics, quizzes, pop-up fun facts about the speaker, conference, and location will help your audience subconsciously remember the event and ultimately creates branding.

At eMedEvents, we can help you achieve all the points mentioned above and much more. Our digital marketing team will help you create hashtags, SEO related keywords, and make sure your event details appear in the top results of various search engines. If you want to know more about how eMedEvents can help you promote your event using the latest digital media strategies, be sure to visit us at eMedEvents.com.

Merchandise: Any stationary, badges, photo props, goodie bags, fridge magnets, or any other form of souvenirs with your event logo and details will act as a memento and create brand awareness for the event. Apart from these, any material provided during the CME medical conference which is embellished with your organization or event's logo, taglines, and other details will be useful for the delegate to recollect about the event and the conference topics.

Print: This traditional style of marketing still creates a powerful impact on consumers. Branding your event using print media via articles, magazines, print advertisement, brochures, pamphlets, outdoor advertisement, etc can create a buzz and awareness among potential customers.

Using images with engaging content can attract the right customers and give the right amount of information about your event.

If you are still confused on how to brand your next CME medical conference, contact us for assistance. Our marketing professionals have in-depth knowledge on how to promote medical conferences and events using the most effective tactics to get your desired results.

eMedEvents is the largest online database for CME events and medical conferences in the world. Here you can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.

Author's Bio: 

eMedEvents Corporation provides an online database of medical conferences, events, organizers, and professional speakers for doctors. Its network of medical conferences, events, and professionals include hosted conferences, live conferences, and healthcare professionals. The company offers services in various specialties, including internal medicine/general medicine, family medicine, radiology, healthcare management, dentistry, cardiology, emergency medicine, oncology, psychiatry, surgery, anesthesiology, neurology, pediatrics, orthopedics, and obstetrics and gyne; and medical speaker's profiles. It also provides medical news on various specialties.