Have you ever thought about taking your business online? Have you decided that it is time to begin expanding your business and looking for new customers? The truth of the matter is that the Internet can be a very powerful tool for any modern business that needs new customers. There are numerous ways to advertise your business online. You can pay for PPC ads or you can take advantage of search engine optimization. Both options will work exceptionally well. However, you should not ignore social media. Today, the various social media networks, including Facebook, Twitter, and Instagram, are utilized daily by billions of people from all around the world.

Once you’ve signed up for one of these sites, you will definitely be able to use it to grow and market your business. With a little luck, your social media activities can send your company’s revenue to new heights. Below, you will find tips for engaging your customers through the various social media networks.

Asking Questions

There is absolutely no doubt that modern consumers want to feel like they’re important. They want to know that their opinion has been taken into consideration. If you’re able to make your customers feel this way, you will definitely be able to gain their trust. This is one of the best things about social media. It gives you the opportunity to engage with your customers a unique and innovative way. By utilizing social media, you will be able to speak directly with your customers. Using social media hashtags and leveraging your followers will allow you to get answers from your potential customers.

Asking questions and receiving answers might seem minor, but it can make a huge difference. Once you’ve taken your customer’s answers into consideration, you’ll be able to adapt your business to better suit their unique needs. Your customers will recognize this and they’ll feel like you really care. This will give you the ability to transform a potential customer into a long-term customer.

Utilizing Behind-The-Scenes Pictures

There is a pretty good chance that your social media followers have seen pictures of your products hundreds of times. Isn’t it about time that you gave them something unique and original? Wouldn’t it be great if you could provide your potential customers with something a little more personal? Social media gives you with a unique opportunity to show off your human side to your customers. You will be able to do just that by utilizing behind the scenes pictures from your company. Take pictures of your employees when they’re doing ordinary things in the office and post these pictures on your social media page.

This will allow your customers to see that your company is indeed run and operated by normal, human beings. This will make them far more likely to trust your company. As you probably already know, consumers are skeptical of corporations and more willing to trust other people. Make your company look like a person and not a corporation by using behind the scenes pictures.

Run Frequent Contests

Just everyone is enticed to join contests that are offered through social media. These contests will not only play in your favor, but also will give consumers an opportunity to win something. Believe it or not, contests add an element of fun to a social media marketing campaign. And, it is a win-win for everyone involved in the process.

One particular contest that has proven to be effective is “fan photo of the week.” This contest can be offered as ongoing contest, as a new fan can be added to list each week. Now, to get everyone involved in the contest, you will need to entice people with some type of offering. While some people will join the contest just for the fun of it, others will need a bit of a nudge. If you tell them the winner will earn bragging rights and a free gift, you could possibly draw hundreds of new consumers to your social media page each month.

Large corporations, including Buffalo Wild Wings and Red Bull, have utilized single-player and socially shared games multiple times. These contests offer consumers an opportunity to win free products and bragging rights. Some services like Galaxy Marketing offer to companies an effective way to increase their viral and organic engagement.

If you continue this practice for long-term, frequent players will share your posts about the contest with others. So, they can also join in on the fun.


Social media is a great way to engage and interact with new and old customers. Whether you’re interested in creating new customers or recurring customers, you should definitely embrace and utilize social media marketing on a regular basis. Social media will prove to be a great asset to your business and it will give you the ability to expand and reach out to new people. Plus, you’ll be able to develop trust and transform those one-time customers into long-term customers!

Author's Bio: 

Author, Freelance writer