Your customers aren’t sure what to expect from you right now.
Election year uncertainty casts a negative anxiety over doing business that political ads only exacerbate. Customers aren’t sure who cares, who to trust, and who is on their side.
Employ these 3 Ways to Give Positive Customer Service in a Negative Election Year:
Your customers are thinking, “Who cares about me?”
Let your customers know they are far more than an account number, or monthly payment, or transaction size. Tell them, “It’s all about you.”
How? Ask yourself, “What are the results our business produces for our customers?” Think from their perspective. Talk about the benefits, not the features of what you do.
When your customers sense your care, they return often and with their friends.
Give Core Values
Your customers are thinking, “I’m not sure I can trust you.”
They’ve been lied to before, and feel lied to right now by all the political ads.
Cast core values like honesty and integrity to your customers. Dr. Norman Vincent Peale used to say, “Promises are like crying babies in a theater. They should be carried out immediately.”
Keep your word by producing promised results. If you fail to deliver on time, own the results and acknowledge them before your customer finds out.
Customers are far more likely to believe that you’ll make it right and repeat their business at your address.
Your customers are thinking, “Who’s on my side?”
Politicians cast stones at each other, telling us what the other person can’t do. Statesmanship and bipartanship are virtues lost in the lust for controlling the headlines.
Cooperate with your customers. Be on their side.
“How may I help you?” then listening deeply for a response casts a willingness to work together to solve problems. What they ask for trumps what you have in stock or what gets you a trip.
You succeed when your customers succeed whether it’s a home remodeling project or a million dollar marketing campaign or helping them achieve their financial goals.
Yes, your customers are unsure right now. By employing these 3 Ways to Give Positive Customer Service, you avoid the Negative Election Year effect and Work Positive!
Dr. Joey Faucette is the #1 Amazon best-selling author of Work Positive in a Negative World (Entrepreneur Press), coach, and speaker who help professionals discover success in the silver lining of their business and achieve their dreams. Discover more at www.ListentoLife.org/speaking.