4 Effective Copywriting Tips To Build Your List Fast.

By Patrick Gage

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If you’ve done everything the right way, your readers will be more and more interested in what you’re saying. What they don’t know (because you’re such an effective copywriter) is that you are actually closing the deal once they get to the middle of your sales letter. They needed a little more reassurance so they checked out some video testimonials and now they are going to make up their mind and buy! In Internet Marketing circles that called “closing the sale”, and that is what these tips will assist you to do.

1. Introduce the solution through your product or service that you have to offer.

In doing this you need to show your prospects some other alternative product or services and then compare yours, but show them to be somewhat less viable than yours. Because chances are they have already either researched the competition or know of them, so if you acknowledge them upfront in your copy that gives a little bit of creditability to yours.

Here is an example of that:

Sure, you can purchase course "X", but one thing they don't tell you is that then you have to work only with their coaching staff at an additional $XXX.XXX per month.

And guesswork? Forget it. You don’t have the risk tolerance for more financial mistakes and no more time to waste!

So what’s the best solution for where you are right now in Life?

Introducing “Your Product/Service Here”...

2. List all your important benefits in bullet form in your copy.

There is no cleaner way to highlight all the benefits of your product or service than to list them out in bulleted list like the example below. It has been my experience and I'm sure yours where you have printed out the benefits of one product and compared them to another.

Benefit #1 Here

Benefit #2 Here

Benefit #3 Here...

I have to make an important note here! Don’t confuse benefits with features. Features are what your product or service appears and looks like. Benefits are what the product or service will "DO" or make them "Feel" after they purchase it.

Because so many people miss this here is an example below:

A Feature: The product comes in PDF format, in a 127-page spiral bound manual, On 3 full-length CDs, The E-Book is 40 pages long. Basically the look and feel of the product or service. Not what you want to use.

And here is Benefits: You can download the product instantly and not have to wait for 6 weeks of delivery! No money? No problem—I'll Show You How To Get Started Using None Of Your Own Money. Know nothing about real estate? How to profit even when you have zero experience. ..and more time-tested millionaire making secrets straight from the nation's leading Real Estate expert and my 17 years of in-the-trenches real world experience.

3. Give only hints in the benefits, but don’t give the secret away!

As you can see from the examples of benefits above they give you the problem that the prospect is facing "no money", "Know nothing about real estate?" but doesn't solve the problem right here, you have to purchase the product or service for that.
Another thing, you don’t want to make it easy for our prospects to guess your contents or secrets, at least not all of them. Leaving them thinking, "Man I wonder if he/she is talking about XYZ, but what if they are not?

Here are two examples:

Discover the one little word to use with a homeowner from them to feel totally are ease with you and your company.

How to use this one simple technique that will build your mailing list FOR FREE!

4. Have you ever heard of WIIFM - What's Is In It For Me. Your prospects are reading your copy thinking that the whole time “What’s in it for Me” so you have to tell them. Here are some good examples of just that taken from some very good copywriters.

Have you ever thought you'd like to buy or sell houses but didn't know how or where to get the money?

Have you suffered an income reduction at your job or your business or maybe even lost all of it to the recession?

Do you see your kids growing up without you because you just can't make time for them with the ever increasing pressure of making a living?

Using any of these 4 tips will help you write better copy and also help you make more sales because you are now talking the language of your prospect and they can see themselves in your copy and when you start to get that to happen, then you are on the right track to letting that prospect Know, Like and Trust you.