Creating customers is the main goal of any business because they are the one who makes the business itself. Sometimes, providing time, money and effort in improving your products and services is important, but what counts a lot are the customers. They determine your success whether you are just a small business owner. Therefore, many companies are providing excellent customer service to ensure their continued patronage.
Keeping the old ones is very vital because they spend more of their money buying your products. Because they are more likely t refer you to their family, officemates and friends. The loyalty of the customers to the company is developed. But as a company expands and grow into larger one, new customers are coming in.
New customers are another challenge for entrepreneurs. Some are just “window shoppers” who are just looking around and trying to figure what is new with your product. Some are “doubters” who tend to look that they want to buy but having second thoughts. The goal of the company now is to lure them into the fold and make them their patrons.
There are so many tested tips to attract more buyers. Many corporations had adopted the procedures and were successful. But as time changes, innovative methods in attracting more clients are now being used. Here are some of those:
- To increase the potential of gaining more clients, join social networks. To publicize your product, think of signing up in any social network sites. This is where people go to connect to one another. Promoting your product in these sites would probably generate more sales since people are here to chat and talk about what is in.
- Follow up letters and e-mails would help. Usually, customers would ask inquiries about your product; take time in answering those questions by replying to them. Give them all the details of your product. Your response would be a clear sign that you are interested making a deal with them.
- Offer your clients with some freebies. Consumers don’t purchase the product unless they have tried it themselves. By putting the product in client’s hands, this gives them a first-hand experience and sees the results for themselves. You may be giving a lot of free samples, but in return, you would have more sales more than you have spent.
- Try direct response marketing. This one works like as if you are just getting to know a certain person. You call your clients and befriend them. Your new acquaintances would earn you new customers. Then slowly introduce your product to them provide them an irresistible offer plus a gift to make them buy your product
- Do direct selling. The salesperson comes in direct contact with the client. These include demonstrations, free delivery, and satisfaction guarantees. The client doesn’t need to go out anymore in order to get something, therefore minimizing the hassle in purchasing.
The traditional way of customers going to the mall to buy is slowly fading away. The trend today is bringing the product to customer’s right in to their doorsteps. The Internet has also revolutionized the system by simply directing their needs in just press of their keypad.
That is why an entrepreneur, in order for him to gain more profits, should switch now to modern methods of attracting more clients into his company.
Donna Price is a Success Coach, author of “Launching Your Dream” and “Bizology.Biz – The Science of Business Success”. As a Success Coach, Donna works with individuals and groups on personal development and success focus. To pick up your Entrepreneur’s Resource Guide go to: resourcesforentrepreneurs.com
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