In this article I am going to cover the top 8 hints and tips to create your first successful flyer campaign. If you follow these rules, hints and tips your campaign will be much much more likely to generate those much needed sales. Remember you are always best to buy your print from an online printer, such as Toye Graphics due to the saving in costs they can give you.
1: Know who your target audience is
This is one of the most important factors you have to considerer when doing a flyer campaign. For example, if the service you provide is Beauty Treatments, aimed at women, use serif fonts, which attract there attention. Use bright pink bold colour pallets. There is no point in making your flyer look dull and unexciting. You must identify your market and design with them in mind. Also, if your market is environmentally conscience, speak to your printer and ask them if they can print on recycled materials at this should score pints with your potential customers.
2: Get your point across quickly
People wants things now. If you hand them your flyer in the street, you have apris 5 seconds to make them either keep it, or they will bin it! The same thing if you post it throught the door, you have the time it takes them to walk from the postbox to the bin to change there mind. So what you need to do to acheive this is make your point bold and obvious. Dont make them read your main copy to find out what your all about… You can use one side for this and one side for more information if you sucessfully get the first side right..!
3: Make them feel like they are getting a bargin
People love a bargin. they love to feel as if they are getting something for nothing.. So, include time bound offers, % dicsounts and free offers. However, if you give them 10% off, you might get one or two customers from a 5000 flyer drop, however make that 10% into 40% or 50%, and get volume through your door for the first while and then Prices can go back to normal… Dominoes Pizza do this one well, they sometimes offer any pizza, any size, for £9.99. Or two for one on orange wednesdays is another example.
4: Make it appeal to your market
this is one of the most important factors you have to considered when doing a flyer campaign. For example, if the service you provide is Beauty Treatments, aimed at women, use serif fonts, which attract there attention. Use bright pink bold colour pallets. There is no point in making your flyer look dull and unexciting. You must identify your market and design with them in mind. Also, if your market is environmentally conscience, speak to your printer and ask them if they can print on recycled materials at this should score pints with your potential customers.
5: Be clear on how you want them to contact you
So you have got them hooked with your great introductory offer, but now what? “Phone now for a Free Quote”, “bring this flyer to..”, “go online or email us at firstname.lastname@example.org..”. These will all help the people understand what they need to do. This will increase the number of leads you get.
6: Find the most effective method of distributing your flyers
So you have your flyers, all ready to go, but what do you do with them? You could put them through doors, on car windscreens or have them inserted into local newspapers. Whatever you choose to do, make sure its more effective for you. For instance, a local joiner might pay some local kids to put them through doors, however this won’t work if your business is selling £10 million luxury sea cruisers…!
7: Try leaving some strategically placed around town
Sounds like a watse of good flyers? Your wrong. Leaving one or two next the checkouts in your local supermarket may prove fruitful as they are waiting have nothing else to do…Also try leaving them at bus stops, train stations etc.
8: Choose an approprite time to distribute
So you have everything in place, but what’s the best time to go ahead? According to the Direct Marketing Association, October. Summer- -too many people are off holidaying it up. November to February and your flyers will have to work extra hard to fight again all the parties and christmas prep..
So you have read the 8 tips, and still need a bit of help? Okay fair enough.
Online Printer: www.toyegraphics.co.uk - Cheap Leaflet Printing - A6 Flyers - A5 Leaflets - Booklet Printers. They can help you with anything related to flyers. Give them a call on 0800 228 9295 and they will be more than happy to accommodate.