A Dirty Little Secret To Creating Winning Headlines

In order to create a successful print ad or sales letter for your small business, you absolutely must have an eye-catching, compelling headline. Headlines help you attract your ideal prospective client and draw her attention to read more about what you have to offer.

Because headlines are so crucial, many top copywriters will often spend more time crafting the headline than they will on the rest of the sales letter. Then they'll do tests where they pit one headline against another to see which performs better. The right headline can actually double or triple the response rate to an ad or sales letter.

So how can you, as a small business owner and not a trained copywriter, hope to create winning headlines for your ads, sales letters or brochures?

I'll share a simple secret with you. The easiest way to create winning headlines for your ads is to "borrow and adapt" them from one of the greatest headline factories in existence.

The cost to access this million dollar swipe file? $4.29 (and I'll even show you how to get it for free!)

So what is this secret vault of killer headlines?

Cosmopolitan magazine.

That's right, love it or hate it, Cosmo employs some of the greatest copywriting pros in the business. These folks craft winning cover headlines ever month after month. Cosmo has a paid circulation of over 3 million readers and these headlines keep the readers coming back for more.

So how can Cosmopolitan help you create winning headlines? Simply borrow one of their cover headlines and adapt it for your business. It's easy... just watch...

Here are some Cosmo headlines and how I adapted them for use in various small businesses:

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Questions You MUST Ask Before Getting Engaged => Questions You MUST Ask Before Hiring a Personal Injury Attorney

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The Surprising Trait 80% of Men Find Sexy => The Surprising Tax Secret 80% of Accountants Find Profitable

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99 Sex Facts You've Never Heard Before => 99 Money-Saving Car Buying Facts You've Never Heard Before

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The "Harmless" Habit That Turns Men Off to You => The "Harmless" Habit That Costs You Thousands in Mortgage Expenses

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How to Decode Your Body's Signs That Something's Wrong => (Any Medical professional could use this one as is!)

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The 22 Best Relationship Tips Ever => The 22 Best Hair-Styling Tips Ever

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A Dirty Little Secret You Never Hear About Marriage => (Look at the title to this article!)

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Get the idea?

For $4.29 you can have access to a literal goldmine of headline ideas you can borrow and adapt for use in your print ads, Yellow Pages ads, web pages, sales letters and brochures. These even work great as starter ideas for articles for your business newsletter or eZine.

Heck, it doesn't even have to cost you $4.29! You can check out the magazine for free at your local supermarket or, even better, you can view a whole year's worth of covers for free here =>

http://www.cosmopolitan.com/magazine/magazine-covers/

I know Cosmo can be a bit racy, but if you're stuck for a headline, it's a great place to grab some proven headline ideas that can skyrocket the response rate to your promotions.