Book Review: They Have the Money

This book review is part of a series that covers the topic of Customer Service. Personal Trainers design exercise routines, provide education on physical fitness and give motivation and support to help their clients achieve better health. Mike McKinley is the Official Guide to Customer Service.

They Have the Money: A Simple Equation for Keeping Your Customers, by Mike McKinley, is a valuable resource for people interested in Customer Service, and it is available through www.realmikemckinley.com.

Book Description

Finally... the perfect tool for keeping your customers and growing your business!
To purchase call 1-800-225-4769 today!

They Have the Money: A Simple Equation for Keeping Your Customers is an essential tool for any service-oriented business. With advice, stories and exercises to use in your business, Mike McKinley’s book will help you succeed in getting customers to:

1. Remain with your business, preferring you to your competition, every time.
2. Return to your business, to give you more opportunities to serve them.
3. Refer their friends, creating growth through positive word-of-mouth.

With clear examples and easily understood explanations, Mike McKinley will lead you through the simple formulas that can help you better serve your customers – and enjoy greater customer loyalty and profits.

They Have the Money: A Simple Equation for Keeping Your Customers will help you:

1. Add value to every transaction.
2. Subtract anything that detracts from customer satisfaction.
3. Divide encounters with customers into segments that help
4. them buy – happily.

Multiply customers’ surprise at how well they’ve been treated.
Mike McKinley draws on his lifetime of leading companies, working with businesses, and being a customer to help you and your business grow and succeed.