Learn the Secret of Making People Like You And Trust You
This is not a book that will give you guidelines for “business casual,” “corporate casual” or “casual Friday.” All three are dead, because they do not give you the advantage in business. Business is business and casual is casual. Business casual is an oxymoron. Do I make myself clear? What this book will give you is guidelines for casual dress that looks classy and polished, rather than sloppy or careless. “Classy Casual” is what you want when you go to a weekend workshop retreat, the company-sponsored tennis match, or the barbecue at the boss’s house.
Most large companies are finally beginning to recognize that “corporate casual” or “business casual” dress has many shortcomings. For one, it is difficult to define. Secondly, it is sorely abused. And last, but not least, recent studies indicate that we are less productive in casual attire.
Casual dress suggests a casual attitude. Conducting business in casual attire not only puts you at a disadvantage when dealing with others, it might also slow down your output. As attire gets more casual, even colors change. Earthy, sporty colors show up in casual attire — colors that evoke images of a country weekend rather than the office or boardroom.
Even if your company has not yet changed their policy regarding this fashion disaster, you will see results immediately when you make the simple changes to your image that Sandy Dumont suggests. Sandy’s gallery of techniques will also save you time when shopping and anguish when going to your closet each day. You will no longer have fears or self doubts when you head out the door.
Sandy’s clients report that this is a quick and easy way to outclass the competition and leave them in the dust. And your self esteem and your bottom line will both soar when you apply the secrets that Sandy has learned over the past 30 years working with Fortune 500 companies and their employees.
This information has previously been available only to her clients, but now everyone can create the kind of persona that causes heads to turn. And learning is easy, because there are more than 100 color photos to guide you.
Tap into the incredible power that's available when you make the changes recommended in Business Casual is Dead, Long Live Classy Casual™.
Author's Bio
Sandy Dumont is an image consultant with 30 years experience serving Fortune 500 companies as well as individuals. For more image tips, a copy of her free eBook, and to order “Business Casual is Dead”, visit her website, www.theimagearchitect.com
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