Ezine Advertising Tips
by Patricia Tatro
Ezine Advertising is one of the best cost efficient ways to advertise your business or product. Ezine advertising is gaining in popularity with online marketers due to its reasonable cost and excellent results, but in case you still do not know what an Ezine is let me explain.
An Ezine is a magazine/newsletter much like a magazine you would receive at home except it is online. Once you subscribe to an Ezine the magazine/newsletter will come directly into your email inbox hence the name Ezine.
Ezine owners publish content that is relevant to their particular market. An example would be an Ezine that promotes Home Business Opportunities would publish articles about Home Based Businesses/Marketing/Advertising; a Self Improvement Ezine would publish content on self growth, mind/body/spirit products and a Health Newsletter would publish articles/products to improve/benefit health.
What Are The Benefits of Ezine Advertising?
Inexpensive advertising – market articles for free, classified ads are inexpensive or even free for the smaller, more targeted publications.
Use the power of email marketing – everybody reads and writes email
Target audiences – readers have requested information on a specific topic, reach new subscribers everyday interested in that topic.
Loyal readership – great for repetition
How To Find Targeted Ezines
Use Google: Keyword + Newsletter [Home Business + Newsletter]
Top Subscription Ezine Directory – www.directoryofezines.com by Charlie Page
Top Free Ezine Directory – www.bestezines.com
How to Determine a Quality Ezine
Specialized content – Well developed topics and content
Information rich – educational, informative
Interactive – engaging, requires action
Minimal ads – less ads are better, no advertising overload
Check out the ezine layout. Stay away from flashy sites with multiple ads.
You want to look for clean professional web pages
If it attracts you it will attract like-minded people
Be Proactive – Call the Ezine Owner and ask questions
How many mailings per week – no more than 2 is good
How many new subscribers per week – you want a list that is growing
Ask for references – 2-3 people who have worked with them in the past
Do they personalize your ad? Use the readers name in the body of your ad?
Can you use HTML format – coloring, bolding, underlining
Archive issues you can review
Ask them to look at your website and request an endorsement
Find out if there is a wait list. Often a wait list means others are getting results
Ezine Circulation and Size
Small – Up to 20,000 subscribers
Medium – 20,000 to 100,000 subscribers
Large – 100,000 + subscribers
Remember size isn’t everything. Some of the smaller ezines produce very well. A targeted audience and content rich information in my experience is more important than size.
Types of Ezine Ads
Solo Ad – More expensive, but best results – Solo ads are sent directly to the readers email and is the only ad seen.
Advertorial style (use it to tell the whole story, educate, inform, provide readers with something they can walk away with.)
Sponsor Ad – Paragraph or caption usually 5-6 line ads. Use it effectively by outlining the benefits your product delivers. Price varies from Top, Middle, or Bottom placement in ezine. Top Sponsor is best.
Classified ad – 3-4 lines (designed to build curiosity, use it to maintain a continual presence in an ezine that gets good response.)
Joint Venture – Instead of paying for the ad, you split the profit 50/50 with the ezine publisher (usually a solo ad/feature.)
Creating Ads that Pull
Use Attention grabbing Headlines
Compelling body copy that spells out the Benefits
Dynamic call to Action
In conclusion:
Take your time and choose your ezines carefully. Find Ezines rich in content with clean professional webpages.
Target your market.
Solo Ads are best and what I use exclusively to promote my online business.
Remember your Headline is the most important part of your ads.
Point out the benefits of your product in your ad copy body and ask your reader to take action.
Be sure to track your results. It is important to know which ezines/ads are creating leads, cost per lead, conversion rate, and sales.
When you find an Ezine that produces leads and sales stick with it. Change your Headline or Ad Copy Body, but don’t change your ezine as long as you are seeing results.
There are many ezines to choose from. Find the ezines that fits your product and style and start advertising. I have found most ezine owners are personable, professional, and happy to be of service so do not hesitate to ask questions before you spend your money.
Test, Track, Repeat.
Until Next Time,
Patricia Tatro
Author's Bio
Patricia Tatro is a Home Business Entrepreneur in the financial education and lifestyle design industry. She is part of a group of Independent Consultants that have extensive, successful track records.
Patricia provides access to world-class, cutting-edge education and time-tested solutions that allows her members to achieve a secure, prosperous future. The unique structure of the company she represents brings quality solutions to the market place in the areas of wealth, health and personal growth through a combination of world class education, services, and strategies.
Find out how you can work together with Patricia to achieve your goals and dreams.
Visit her websites at: www.Entrepreneurs-Edge.net
Patricia Tatro is a Home Business Entrepreneur in the financial education and lifestyle design industry. She is part of a group of Independent Consultants that have extensive, successful track records.
Patricia provides access to world-class, cutting-edge education and time-tested solutions that allows her members to achieve a secure, prosperous future. The unique structure of the company she represents brings quality solutions to the market place in the areas of wealth, health and personal growth through a combination of world class education, services, and strategies.
Find out how you can work together with Patricia to achieve your goals and dreams.
Visit her websites at: www.Entrepreneurs-Edge.net
