This article is intended primarily for those who are engaged in business, and who recognize the necessity of improving their powers to convey a message by means of a persuasive speech.
It contains instructions for increasing the general mental, vocal and physical equipment of those engaged in such business as necessitates conversing with others either individually or collectively.
The ability to express ones thoughts in an effective manner for a persuasive speech by word of mouth is of such value today in the business world that many men and women of all stations and conditions are giving their attention to the means, whereby this power may be cultivated and enhanced.
Not only does an understanding of the use of the spoken word enable one to speak in public, but it increases to a marked extent the conversational powers. Consequently a persuasive speech or conversation is of value to the salesperson, the buyer, the head of a department, the promoter, the lawyer, and all men and women whose business it is, to influence the actions of others, be the object the selling of a bill of goods, the advancement of a business deal, the influencing of a board of directors, or the moving of a jury.
What is a persuasive speech?
A persuasive speech is the presentation of ideas by word of mouth as distinguished from their presentation by the written word.
In order that ideas may be conveyed and not only words spoken, the voice must be modulated and colored, and the words so emphasized and inflected, as to carry the thought to the mind of the listener just as much by the speakers manner as by his matter. Both delivery and composition must agree in style and presentation in general, both acting in harmony and both working to perform the one purpose - convey thought by means of speech in an appropriate manner, thus carrying the message to the mind of the listener precisely as it is perceived by the mind of the speaker – in a persuasive way.
Prerequisites for a persuasive speech
The following elements are the basis to speech effectively in public:
The first requisite of the speaker who want to convince people with a persuasive speech, no matter what may be his theme, is a thorough knowledge of the subject of his address. It is as impossible for a speaker to talk intelligently upon a subject which he has not mastered as it would be for a miner to extract gold from rock that does not possess the precious metal. Knowledge, then, is the first requisite for the public speaker.
A good mental equipment is of the first importance to the public speaker. Control over the mentality is necessary before control over the voice and body can be obtained. The mind must be so trained by exercise that its powers may be moved and concentrated at the will of the speaker.
How to constitute a persuasive speech
In arranging a persuasive speech, whether it is to be written out in full or spoken extemporaneously, one should bear in mind what it is that constitutes written or spoken matter a speech. An essay is not a speech; a talk is not a speech; a debate is not a speech, nor is an address that commences anywhere and ends nowhere a speech. A speech is an orderly arrangement of thoughts governed by an object, and dealing with a particular subject. It must have but one object, and it must deal with but one subject; and, what is of the utmost importance, it must have a gradual development that ends in a logical conclusion.
A Speech Must Have Three Parts
In order that a congregation of words may be dignified by the name of persuasive speech, the matter must be divided into three parts: opening, body, and conclusion. The opening contains the premise, lays down the proposition, or states the object; the body is devoted to the argument, a debate of the proposition, or making clear the object; the conclusion sums up, drives home, or appeals.
Remember always that your statements must be reasonable, and presented in such a manner as to appeal to the average person. When delivering such an address as we now have under consideration, you should keep ever before you the fact that you must enlighten your listener. You must tell him the things that it is necessary for him to know in order that he may think as you think and do as you desire him to do. You must tell him these things in a calm, dispassionate manner, and your matter and delivery should both suggest to him that you are agreeing with him instead of compelling him to agree with you. Talk with him, but neither to nor at him.
These persuasive speech tips will help you to become more effective in public speaking – an asset for nearly everybody.
Andy Grant is the co-owner of http://www.persuasive-speech-tips.com - improve your public speaking with Persuasive Speech Topics and Tips