The article below is taken from Bruno’s Minute, a weekly newsletter that is enjoyed by more than 50,000 readers worldwide. Bruno writes about issues that we can all relate to in terms of both our personal and professional lives. His newsletter is intended to inspire and motivate readers. If you would like to subscribe to Bruno’s Minute, please go to www.brunogideon.com. There is no charge and you may unsubscribe at any time.
Is the truth always true?
We are bombarded with information. It comes at us from all-day radio and TV news programs, daily newspapers, emails, podcasts, blogs, and, of course, that ever-expanding external brain, the Internet. The problem is that many of us believe everything we read and hear. Why is that a problem? Because most information is biased and much of it masks a selfish motive. Today, as never before, we need the courage to evaluate what's coming at us and to develop our own interpretation. If we don't do that, we risk falling into the trap of hearsay. And that will keep us from developing an outlook on the world that is right for us.
We read the world wrong and say that it deceives us.
- Rabindranath Tagore
The most erroneous stories are those we think we know best--and therefore never scrutinize or question.
- Jay Gould
We should always ask ourselves, "Who will benefit from this?" You're having dinner out with some friends and the waiter suggests a special wine. Is it any coincidence that it's from the most expensive bottle on the list? Somebody wants you to invest, promising higher returns than anyone else in the finance industry. If the person is that good, he shouldn't need your money. "Lose 30 pounds in 30 days" sounds good, but it only serves to add weight to someone else's bank account. I like a statement made by Stanislaus of Poland in the 18th century: "To believe with certainty we must begin with doubting."
When somebody is trying to convince you of something, ask a few questions.
Bruno Gideon is a self-made businessman with many years of hands-on experience in the business world. Without any outside help, he worked his way up the ladder from a modest upbringing to his very successful status today. He built three multi-million-dollar corporations from scratch and is highly regarded both as a businessman and author. After completing his formal education, he worked for different companies in Italy, France, and England, returning to Switzerland to build the first Cash and Carry store, a successful wholesale discount chain that is still going strong. In 1970 he went into business for himself, founding PickPay, a low-cost convenience chain with 19 stores. Later he started his third company, Microspot, which was the first computer store in Switzerland.
After selling his company, he became a journalist, author, and speaker. Bruno has a unique writing style. He is an expert in breaking complex matters into smaller components to make them easily understandable and fun to read.
Please go to www.brunogideon.com to learn more about Bruno and his work.