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Ezine Format and Distribution!
By
Jon Kogan |
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Ezine Format and Distribution!
© 2004, Jon Kogan, All Rights Reserved.
http://www.zivomarketing.com
The previous article "Understanding Ezine Publishing!" focused
on ezine publishing basics. Determine your goals. Plan a
publishing strategy. Decide on ezine topic. Establish the
frequency. Develop the content.
No matter how competitive the market is today, still one of the
best forms of advertising is submitting your ezine articles to
article directories. (Visit Goggle and search for "article
directories". There is certainly no shortage of listing as
Goggle pulls-up 6,920,000 results).
At the end of each article, create a resource box. When other
ezine and websites publish your articles, your resource box will
be included. It will help you increase traffic, gain subscribers,
improve your link popularity for the search engines and generate
revenues.
The question is how to deliver your message in the most
efficient but inexpensive way. One way is to outsource your
tasks to the services of another company, which will charge
monthly fees on an ongoing basis. The other approach is to
purchase software to manage your own list. The cost is usually a
one-time fee. I personally use EzineAnnouncer software to post
my articles. It offers 1372 ezine promotion resources. I also
use paid services.
Proper format and design of the actual e-mail messages is an
important factor to assure it will be read and not deleted.
Plain text e-mail publications are generally the most popular
and email programs will have no difficulties to open and view
the contents.
HTML, (the email actually is the same as a webpage), is much
more complicated, requires lots of extra work, need special
software and/or knowledge to create the formatted message, and
also can be stopped by antivirus program as well as software
firewalls due to the risk of the html virus.
Many subscribers simply prefer text whenever it is available. If
you're brand new to ezine publishing, make text publishing the
number one choice. However, should you decide to offer an HTML
version, make sure your subscribers are given a choice.
If you write in Microsoft Word or another word processor, be
aware that those programs do not insert line breaks, and you
will be forced to end each line with a hard "carriage return".
That's a lot of hard work. Than there is a simple text editor
such as Notepad, but you still must insert the line breaks
manually.
To ensure that your ezine will appear well formatted in the
majority of email programs, you need to follow the standard rule.
Use the same newsletter formatting rules in all issues of your
newsletter. Line lengths should be 60-65 characters. Longer
lines will be forced to wrap in some email clients and will not
look good. The Courier New is the best choice font to compose
ezine, however, I've used Arial and Times New Roman and had no
problems since it was composed and formatted in Ziney Pro editor.
An editor software must allow user to open, change and save text
as easy as possible, cut and paste selected text into an email
or text file, while maintaining the set-line length. The line
length should be very easy to adjust by changing the number of
characters in the appropriate textbox.
Keep in mind that ezine article size is 400 - 1200 words. Larger
messages may be converted to attachments by some email programs.
If your article is converted to an email attachment, it may not
be opened due to the threat of computer viruses.
About the author:
-----------------------------------------------------------
Jon Kogan is Founder of ZivoMarketing and Editor of Home
Business Breakthroughs Ezine!
mailto:subscribe@zivomarketing.com
Jason Potash has developed a powerful software application
called EzineAnnouncer that automates a lot of tedious work in the
ezine submission process. Download a fre.e trial version.
http://www.zivomarketing.com/EA.html
-----------------------------------------------------------
Author's Bio
Jon Kogan was born, raised and educated in Ukraine.
Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world.
In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it’s simple and easy to join the ranks of success-minded people by choosing to start a home business.
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