On The Internet! Take the Self Improvement Tour
Ezine Format and Distribution!
Ezine Format and Distribution!
© 2004, Jon Kogan, All Rights Reserved.
http://www.zivomarketing.com
The previous article "Understanding Ezine Publishing!" focusedon ezine publishing basics. Determine your goals. Plan apublishing strategy. Decide on ezine topic. Establish thefrequency. Develop the content.
No matter how competitive the market is today, still one of thebest forms of advertising is submitting your ezine articles toarticle directories. (Visit Goggle and search for "articledirectories". There is certainly no shortage of listing asGoggle pulls-up 6,920,000 results).
At the end of each article, create a resource box. When otherezine and websites publish your articles, your resource box willbe included. It will help you increase traffic, gain subscribers,improve your link popularity for the search engines and generaterevenues.
The question is how to deliver your message in the mostefficient but inexpensive way. One way is to outsource yourtasks to the services of another company, which will chargemonthly fees on an ongoing basis. The other approach is topurchase software to manage your own list. The cost is usually aone-time fee. I personally use EzineAnnouncer software to postmy articles. It offers 1372 ezine promotion resources. I alsouse paid services.
Proper format and design of the actual e-mail messages is animportant factor to assure it will be read and not deleted.Plain text e-mail publications are generally the most popularand email programs will have no difficulties to open and viewthe contents.
HTML, (the email actually is the same as a webpage), is muchmore complicated, requires lots of extra work, need specialsoftware and/or knowledge to create the formatted message, andalso can be stopped by antivirus program as well as softwarefirewalls due to the risk of the html virus.
Many subscribers simply prefer text whenever it is available. Ifyou're brand new to ezine publishing, make text publishing thenumber one choice. However, should you decide to offer an HTMLversion, make sure your subscribers are given a choice.
If you write in Microsoft Word or another word processor, beaware that those programs do not insert line breaks, and youwill be forced to end each line with a hard "carriage return".That's a lot of hard work. Than there is a simple text editorsuch as Notepad, but you still must insert the line breaksmanually.
To ensure that your ezine will appear well formatted in themajority of email programs, you need to follow the standard rule.Use the same newsletter formatting rules in all issues of yournewsletter. Line lengths should be 60-65 characters. Longerlines will be forced to wrap in some email clients and will notlook good. The Courier New is the best choice font to composeezine, however, I've used Arial and Times New Roman and had noproblems since it was composed and formatted in Ziney Pro editor.
An editor software must allow user to open, change and save textas easy as possible, cut and paste selected text into an emailor text file, while maintaining the set-line length. The linelength should be very easy to adjust by changing the number ofcharacters in the appropriate textbox.
Keep in mind that ezine article size is 400 - 1200 words. Largermessages may be converted to attachments by some email programs.If your article is converted to an email attachment, it may notbe opened due to the threat of computer viruses.
About the author:
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Jon Kogan is Founder of ZivoMarketing and Editor of HomeBusiness Breakthroughs Ezine!mailto:subscribe@zivomarketing.com
Jason Potash has developed a powerful software applicationcalled EzineAnnouncer that automates a lot of tedious work in theezine submission process. Download a fre.e trial version.http://www.zivomarketing.com/EA.html
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Jon Kogan was born, raised and educated in Ukraine.Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world.
In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it’s simple and easy to join the ranks of success-minded people by choosing to start a home business.
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