Make Sure Everyone Is Onboard
by Lynne Saarte

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I remember a few years ago I got a postcard in the mail from a company telling me about an upcoming free calendar release they were going to be doing. This company always got calendar printing done each year, and for their more loyal customers you could be put on a list to be notified when the next one was coming up. These calendars always had special deals in them meant only for people who had been doing business with the company for years.

Well, this year they had decided to get their calendar printing done a littler earlier than normal. Most years they handed them out around mid-December, whereas this year they had decided to make it December first instead, hoping to get ahead of some of the competition.

Having received the postcard I decided to go into one of the offices to pick the calendar up. I walked in on the day of December first and was greeted by someone behind a desk who returned my request for the calendar with a confused stare.

I was informed that they always release their calendar around the fifteenth. I told the man I had received a postcard that they were doing it early this year. He apparently had not heard a thing about it. He brought in his manager, but she too had not heard a single word about this change.

Eventually a phone call led to the discovery that my information was indeed correct, and they even had the shipment already in. No one had realized the box contained the calendars, because they had not been told the calendar printing was being done early.

Now, because I had done business with this company for so many years I am not about to raise a fuss over this. Mistakes do happen, but I also think this provides a good opportunity to point out a problem I have seen before as well.

Too often the marketing department works on a completely different wavelength than the rest of the company. They make changes and set up the sales, but do not always notify the people actually running the sales about these little changes. You have to be sure that everyone in your company is aware of any changes going on, including something like changing when you get your calendars printed off.

Usually memos are the most common way of getting across information, but I would also suggest if you have set managers at different branches of your company that you personally call them up and let them know what is going on. I am sure the manager at the office I went to was a little upset that she had not been informed about the change.

After all, it does not exactly look great for the company when the customers know more about the sales than the managers, now does it? Take the time to set up a good system for spreading information to make sure this never happens to your company.

Author's Bio
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

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