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New Dental Marketing Ideas On Marketing Invisalign
By
Ed O' Keefe |
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In dental marketing, Invisalign is being promoted for patients who need whiter, stronger teeth. In this article, I am going to show you new dental marketing ideas on marketing Invisalign. So what new dental marketing ideas are you going to apply to market invisalign? Or what new dental marketing ideas do you use to attract more patients to accept Invisalign cases?
The new dental marketing ideas that you are going to follow to market this solution to patients in are first, through your staff; and second, through Invisalign Open House.
Idea #1: Have The Right Staff!
The first of the new dental marketing ideas that you have to follow is that you need the staff that's educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, gives a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them: “On a scale of 1 to 10, how would you rate your smile?”. The patient would then give various answers. They may say 2, or 4, or 6, or 7; but it really doesn't matter, because the next question given to them would be: “What would make it a 10?”. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the important benefits of Invisalign; first, it's invisible; second, it's removable; and third, it allows more people to feel more confident (as opposed to wearing traditional metal braces)!
Idea #2: Make An Invisalign Open House!
The next of the new dental marketing ideas to market Invisalign is to make an Invisalign Open House. When you think about making one there are two things that you should remember:
1) You have to be able to market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That's kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you're going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).
2) The next thing is when you do Invisalign Open House, have two schedules for the event, instead of just one. And this is because you can use the same marketing dollar to promote both events, and that's one thing. The other thing is that some people who can't make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you're going to open up a dual option where people like that, and they can choose more dentistry at the same time.
So these are the new dental marketing ideas that you need to remember to market Invisalign to your patients. And if you have a lot of Invisalign patients, the difference they make is that they refer more than traditional patients do, and also choose more of cosmetic dentistry!
Author's Bio
Log on to our website, www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.
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