Website Top Rankings - What Spiders Expect
by George Josserme
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Spiders expect web pages that they love to find. Those wbe pages have "Simplicity - Optimization - Content". Those are the web pages with a realistic chance to become strong contenders to web pages already at the top. They will give you what you want: website top rankings.
I want to tell you now some crucial: Search Engines do not like web pages with long HTML code. A complex design, elaborated features, web pages with short paragraphs of text, and pull down menus at the top of the web pages ~just to mention a few~ will all detrimentally affect your chances to gain website top rankings.
Optimized web pages meant to achieve your website top rankings must . . .
* Be simple in design with one or two blocks of text formatted similarly to that of a newspaper; and that is Heading and Sub-Heading with one or two blocks of text immediately following.
* Have a number of approximately 190 and 220 words not counting 3 character words.
More words is just fine for spiders, but you will unlikely get visitors to read all of it. On
the contrary, spiders do not want to index any web page with a small number of words.
* Have content related to one subject or topic. Go to the point and stay focused on it.
* Have simple HTML code, and with no HTML syntax errors. Additionally, eliminate blank
spaces in the HTML code. Spiders have to go through each blank space, and that means
to them wasted time; and to not like web pages that give them more work.
* Be 1 level deep such as www.your-domain-name.com/web-page.html
Optimized web pages meant to achieve your website top rankings must not . . .
* Have what I call the Kiss of Death: frames !
* Be a dynamic web page that changes text.
* Have pull down menu at the top of web pages, navigation creating lots of HTML code,
special effects, nor any design creating lots of HTML code at the top of each web page.
You may use JavaScript. You must make the call in the <head>.
I explain how-to in my e-book, but I strongly advice you to stay
away from frames. Siders crawl and index web pages in frames,
but it is risky to expect top rankings a in website with frames.
Your web site's design may be far from a design needed to compete against web pages already at the top. Should that be true, it leaves you with only one option available, and that is to create additional web pages built from the ground up to satisfy the two audiences I mention in my article Website Top Rankings - One Show - Two Audiences. There is also an issue I want to discuss in more detail. You will find it in my article Website Top Rankings - Can Existing Pages Be Optimized ?
Have you construed that Search Engines only want web pages with nothing more than just text ? You are right, but you do not want only text in your web pages. We all like nice and tasteful web pages that appeal to the eye and satisfy one of the two audiences. It can be done as long as you are wise enough not to abuse the niceties and to place them in the correct location in your web pages. All of the above is meant for you to comprehend that "patching up" is not what you want, but to build new web pages from the ground up with Search Engines in mind implementing the techniques and tactics that I unveil in my e-book certainly is.
Author's Bio
* George Josserme
* Editor-in-Chief
* Fountain of Wisdom
This man is a SEO Marketing Specialist certified by the reputable
Academy of Web Specialists. He is the co-author of an e-book on
how YOU achieve website top rankings.