When setting their goals, many freelance writers and copywriters think in terms of income.
"I want to be earning 6 figures a year within 12 months."
That's a great goal in some senses, but you run into problems when it comes to implementation.
What's the first step you need to take? Or the second step?
Or let me put it another way. If I come across a variety of different programs and services that might help me on my way to earning that level of income, which one should I choose? Which opportunities should I follow, and which should I ignore?
The trouble with a goal that is framed simply in terms of income is that it gives you no direction.
Now let's say I expand or clarify my goal by saying:
"I want to earn 6 figures by providing the health and fitness industry with newsletter copywriting services. And I want to get there within 12 months."
When your goal is more specific, like this one, it is much easier to figure out the steps along the way.
It's easier to establish some milestones, working back from your target date.
And it's easier to stay on track.
What do I mean by staying on track? I mean that when you know with absolute clarity what you are aiming for, it enables you to remain focused on that goal, and say no to everything else.
For instance, if I stick with that first goal statement and a company in the entertainment industry approaches me with some work, I won't know whether to say yes or no. I won't know whether or not that project and relationship is going to help me.
But if I use the second goal statement, I will know that I'm not going to take on any work that is outside the health and fitness industry.
I am focused. I have clarity. I know where I am going. I'll say yes to anything that will get me there faster. I will say no to everything that distracts or diverts my attention.
Author's Bio
Nick Usborne is a freelance writer, author, speaker and coach. He helps other freelance writers and copywriters achieve their goals faster through his coaching site at AskNickUsborne.com.
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