A Synopsis of RankBrain - a Google algorithm update

Google, the world popular Search Engine is using a new tool to produce better results. Over the past few months, a significant percentage of Google queries were managed by RankBrain, making Google a better and easier place to carry out searches.

What is RankBrain?
RankBrain is the name for Google’s new Artificial Intelligence system, used to assist the processing of search results. This latest update was confirmed by Google in October 2015, and reported by Bloomberg. The new AI component has been added to the algorithm which helps to determine ranking.

“Machine learning” is all about how the computer adapts to perform a task, rather than being programmed by a user or by following rules within intricate software. RankBrain is especially designed to manage unfamiliar search queries , in order to provide alternative words and phrases which are closely related. Such kinds of queries create up to 15% of all search requests made on Google every day.

How to keep your content relevant in the RankBrain/Hummingbird era?

• Reflect ideas beyond the keyword- Accurate keywords and phrases in content matter – a lot! Research the organic keyword-centric SEO tools needed for creating search engine friendly content. These tools will provide stats on present “query usage” by using familiar keywords.

• Analyse signals that contextualize your content- Hummingbird and RankBrain collaboratively make up some of the world’s most intelligent software. Ensure that the new content you write conveys the right contextual indicators. Such indications should be found in embedded links, social activity, and schema information.

Whenever Google announces any new algorithm, SEO freaks out. RankBrain is a new development that strengthens the mission that Google has been trumpeting publicly for a decade, to organize global information for everyone. A naturally and truthfully written content cites your sources and provides readers with the accurate information they are seeking. In terms of making search queries more relevant, RankBrain is considered as a great friend.