AdSense is a genius way to monetize the site or blog, but only when a webmaster understands the idea. The AdSense site builder must think several things, not only the keywords.
What looks good at the time, when the AdSense site builder creates the site, may look very sad some months later. A webmaster has to know, that Google sells the AdWords ads in a real time auction, i.e. the prices are the higher the more there are bidders. Some niches are very economy sensitive, some lose their demand suddenly etc. and these all influence on the AdSense earnings.
1. Select A Profitable Niche.
When the AdSense site builder selects the niche, the starting point is of course, that he has the knowledge from the theme and that the AdSense earnings, i.e. the prices of AdWords clicks are on the high level. When we research the AdWords prices we notice, that generally the finance related niches pay well, so they are the best Google AdSense sites for the webmaster.
Many webmasters do not separate the niche from the keyword. The niche is for instance student loan consolidation and the keyword is the search term, with which the searchers search information about this theme or niche. We can say, that the keywords are the tools with which the niche can be found from the Internet.
2. Build The Keyword Family.
When a webmaster has picked the niche, it is the time to build the keyword family. The root word is usually a two word search term, which is included into every single keyword in the family. These long tail keywords become effective, when they describe the landing page content and include the promise and the call to action. These features lead to a good CTR. A webmaster has to check, that the AdSense earnings is an on acceptable level.
3. Avoid Economy Sensitive Niches.
This is an important warning. The demand of the economy sensitive keywords will drop quickly after the economic sentiment has turned bad, i.e. when the news about the economy become worse. This leads to the lower bids for AdWords ads, to lower AdSense revenue and disappointments to the AdSense site builder.
4. Check, That The Number Of Searches Is Big Enough.
A webmaster can pick a very promising keyword with zero competition and with a high AdSense earnings potential. However, if the number of searches per month is only some hundreds, it can happen that the search volume may disappear totally. Maybe the ideal number of seaches per month is somewhere round 2.000. Then the competition is not too tough, but the number of searches still work.
5. Use Only The Long Tail, Descriptive Keywords.
AdSense site builder should use the long tail, high paying and descriptive search terms, because they pay best and keep their search engine rankings well. However, a webmaster has to notice, that the AdSense earnings may fluctuate owing to the reasons above. In some cases he must be ready to change the keyword into a better one to guarantee the earnings. The testing is helpful.
The AdSense monetization brings good income and is quite a safe way to earnings, because the site visitor has not to pay for the clicks. If the Google ads are highly related to the site theme, the concept works fine. But this concept, like most Internet business concepts, requires some testing before the correct method can be found.