BEST PRACTICES FOR CREATING A SMALL BUSINESS WEBSITE

Globalization, the development of the Internet and telecommunications have affected the economy all over the world. Online presence today has become one of the crucial factors of success in the market, regardless of the size of the company or the activity with which it deals. By investing in a website, you are no longer restricted to your city or country – your company is easily and quickly available to everyone in the world. The website is a mirror of the company and can be accessed by anyone with the Internet, regardless of distance, hours or number of visitors. Imagine starting your own business. You have acquired the necessary financial resources, invested them in assets that you will use in your company’s business, and you believe that you are already halfway to success! Have you forgotten something? Do you seem to miss something? If your answer is yes, you are right. You only miss your strongest weapon on the road to long-term success. Of course – your website.

Build a site page per page

To effectively create a website, you must have a clearly defined workflow. At the beginning, a specification of the client’s request is taken. The usual practice is that a graphic designer makes a site design in Photoshop based on that. After the adoption of the design, the received PSD file is forwarded to the web developers who are coding and adding the necessary functionalities that the site should possess. This process can be further improved by using wireframes and prototypes in the initial phase of communication with the client. Creating a site requires you to devote to each individual page. To create a website, you need to know: the basics of design – the elements of good design and their proper use on the website; HTML learning – HTML is the basis of each website. Although it is not necessary for you to know it, in any case it will be better if you learn it; learning CSS – CSS is necessary to format the look of the website.

Three key elements

To create really good websites, you need to know the principles of: marketing, design and customer psychology. It’s also important to keep up with the internet trends. The Internet, like the world in which we live, is constantly changing. Successful formulas for making sites from the past can be counterproductive in the future. A good website is one that your customers can easily find on the Internet and which communicates with them. Website saves your time, as it realizes contacts with customers all day and night allowing you to focus on other important tasks. In order to be successful, it has to meet several criteria. The three most important are: design, content and navigation. Design is the image of your company on the Internet. Site visitors appreciate the credibility and business of your company through web design. A poorly designed website disrupts your company’s image, so you need to be careful when it comes to web design. Design is a process that begins by looking at the concept of a future site, than there’s the site planning and finally designing. The content is the reason for the visitor’s arrival to your website. The way the content is written can affect the success of your site. Depending on whether the content is good or bad, the ranking of your site will also depend on the search engines, and therefore the number of visits to the site. Good content should animate the customers and encourage them to action. Website navigation is an important element that you should not ignore. Website elements such as header, navigation menu, content, footer, and more, should have a logical layout. The visitor must not be confused and disoriented, because with one action, with one mouse click, he can leave your web site.

Web hosting

web hosting

Hosting is place where you need to set up your website with all web pages. While it’s possible to create a website on your computer and never publish it online, that’s a little bit meaningless. No one will be able to see him except you. So, the first thing you need to provide is a web hosting provider. There are several types of web hosting, among which you can choose: free web hosting, dedicated, VPS and Shared Hosting, colocation hosting and cloud hosting. Most people choose free web hosting without too much thought, but there are many shortcomings of this solution. In most situations, you do not get enough storage space, you may be forced to allow their ads on the site or you will have limitations with the data flow. We recommend this type of hosting only for testing websites or for non-demanding personal presentations. For all others, and especially for a small business website, we recommend professional web hosting.

Select a domain

domain

If you need a domain name, it depends again on your requests. Although domain in most situations is obligatory, there is also an option to choose hosting without domain, but this is not a practice. The domain name provides extra branding for your site, enabling users to find and memorize you more easily, which is an important factor for small businesses. And also here are free options and options that are paid. More information about this can be found at https://www.dnfinder.com/.

Unique content and without duplication

content

Add a lot of content – as much as possible whenever you can. Google and other search engines like long content and they provide them with more materials they can handle. You can think about it this way: the more content you have on the page, Google and other search engines can combine your content with more keywords. Put simply, you’ll run on multiple long searches. However, do not copy content from other sites and post it to yourself. It’s easy to do but will not give you good results. Creating unique content requires a lot of work but this effort is very valuable in the long run. Duplicate content is quickly detected and immediately punished, giving only short-term results that will be subject to the time test. Duplicate content “can” be ranked but this is not a good strategy because it is usually unsustainable.

Links

links

Links are very important for your site. If you have a quality web site with reliable information about products and services, people will link their site to your site, which will mean that they are worth it. Place thematic content on posts and pages. This includes recommended products, popular content, etc. This will not only help to share “gentle links” across all your pages, but will also help to maintain the engagement of visitors. In numerous case studies it has been proven that offering themed and popular content on your website increases the number of pageviews per visitor.

Build a long-lasting relationship with customers

people

Feedback is one of the most important items you should deal with. What does feedback mean, in this case? In short, these are all those reactions and information that you get backward in response to your business from your clients. When you have a presentation on the Internet, you are able to send a message to your customers and also, they can leave comments on the products or services that you provide. In this way, you find out what they think about your business and you get the opportunity to improve product characteristics if necessary, to tailor them to your client’s wishes. The client is someone who will return from time to time. Having a web site, you get the chance to get more clients who will contribute to better business.

These are the best practices for creating a small business website. What you need to keep in mind is SEO, which you need in order to get visits from the search engine. If you do not do optimization, Google will not be able to index and rank you for search for specific keywords. Then get to know the competition, study the sites that rank on the first page for your keywords, and never consider your site finished. It is advisable to constantly improve your site if you want long-term results. Keep a firm blog, be regular and up-to-date. Create content primarily for people, not for search engines. It does not make sense to create content that will bring high positions if it does not serve well in search engines. Create backlinks from quality sites. Sites with a high trust, authority and ranking are considered better websites. By getting links from such sites, you increase your own value and, therefore, your position on Google. Contact companies with similar activities (sites). A pleasant business relationship where you promote each other can be helpful. Also, the newer site, the more patience is needed. Be open and friendly. Show your individuality, connect with people. Show that you are alive and that your company is made up of people. It takes time to get on the authority and trust, but with worthwhile work you will have much better results than your competition.

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