Loyalty Statistics: The Ultimate Collection
Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect)
Only 26% of millennials said they prefer brands their friends use (NewsCred)
The most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (NewsCred)
Just 25% of US consumers consider brand loyalty as something that impacts their buying behavior (Ernst & Young)
78% of consumers are not loyal to a particular brand (Nielsen)
Only 27% of consumers see brand loyalty as important (The Marketing Store)
A repeat customer spends 67% more than a new one (BIA/Kelsey)
61% of Americans switch brands due to price (Nielsen)
28% of consumers are loyal to their providers and brands, and only 31% are willing to recommend those providers and brands to others (Accenture)
Customer-Loyalty-Statistics
Female consumers (68%) are more loyal to brands than males (55%) (Analytic Partners)
70% of Millennials think their generation is less brand-loyal than previous generations (Bridge.Over)
70% of customers cite poor customer service as a reason for not buying from a brand (McKinsey)
46% modify brands they buy to maximize the loyalty benefits (Maritz)
Customers who are fully engaged represent 23% premium in terms of share of wallet, profitability, revenue, and relationship growth (Gallup)
A Totally Satisfied Customer contributes 2.6 times as much revenue as a Somewhat Satisfied Customer (InfoQuest)
51% of U.S. consumers switched service providers in the past year due to poor customer service (Accenture)
85% of consumers say companies could have recognized & rewarded them for doing business with them (Accenture)
82% of small business owners said that loyal customers were the main way they grow their business (Constant Contact)
94% of customers who have a low-effort service experience will buy from that same company again (CEB)
68% of consumers say that coupons generate loyalty (RetailMeNot)
48% of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin service (ClickFox)
Consumers are most loyal to financial service providers (61%) and grocery retailers (47%) (Epsilon)
Over 50% of consumers who are loyal to a brand are 35-54 years old. Only 12% are in the 18-24 age bracket (Epsilon)
Things Americans are most loyal to: Their pets (71%), their favorite bands (69%), sports teams (66%), church (55%), and alma mater (49%) (FanXchange)
58% of consumers share positive experiences when they talk about brands on social (CrowdTwist)
93% of consumers are more loyal to companies that engage in corporate social responsibility (Cone)
90% of consumers would stop buying a company’s products when they learned of its irresponsible or deceptive business practices (55% have actively boycotted a company) (Cone)
78% of consumers have bailed on a transaction because of a poor service experience (American Express)
46% of consumers said they’re more likely to switch providers than they were 10 years ago (Accenture)
Check out our latest blog on customer loyalty relationship management
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