Ed Sheeran’s latest album to increase Warner Music’s income and cross the £1bn line

Ed Sheeran’s popularity and that each of his songs become overnight hits are two well known facts. His latest album named Divide has increased Warner Music’s streaming revenue by 58%. On another hand, here is where you can find out Ed Sheeran ringtones. Divide and the Big Bang effect According to a spokesman, Sheeran’s latest album has brought streaming records on Spotify during its launch in March. It had a big bang effect on the sales. Other bestselling albums were Linking Park’s album released prior to Chester Bennington’s suicide and Bruno Mars’s “24K Magic”. Warner Music has crossed the £1bn line The boost was 20% more in sales compared to the last quarter. Warner Music reached and passed for the first time the $1bn annual streaming revenue mark. At the end of September 2016, the company made $900m, whereas this year it is expected to make more than $1.3bn. Finally good things happen in the music industry The last couple of years have been pretty harsh on the music industry due to the heavy online piracy and the decline in CD sales. Steve Cooper, chief executive of Warner Music has declared that it is still a slow recovery of the music industry. He also invites investor to join and declares that the Warner company is sure that more investors will appear soon. Cooper also declared that Warner Music is in negotiations with Spotify. Universal Music and Sony have already made new licensing deals with Spotify and now the third giant in the music industry has joined them. The deal allows labels more flexibility on albums available, especially for premium users, while Spotify receives a reduction on royalties’ payments. Warner Music’s chief executive also declared that the company desires to create a fair and healthy competitive ecosystem and that the key is to collaborate and create differences in subscriptions and ad-supported models. More great news for Warner Music The company also reported that revenues of its recorded and music publishing operations have rose to 13 % making 2017 the biggest in the last 14 years. The company also signed a licensing contract with YouTube. Divide helped increase UK music sales by 11% in the first half of the year. All 16 songs made Top 20 making the album another best seller. ÷ album ÷album is the third studio album of the artist and it was released on the 3rd of March 2017.