Are you a Personal injury attorney, Employment lawyer, Car accident solicitor, or other legal professional that works on contingency?

Then you are aware of the fact that up to date sales leads for lawyers have been sold on per click or pay per client contact basis. If you were buying leads for some time now, you know that:

- Leads for lawyers are expensive, especially for personal injury attorneys;
- Only very small portion of the leads actually converts to cases that you can win and generate profit from;
- More than 90% of your lead generation efforts is a waste of time and financial resources;
- As an injury attorney you will "pick and choose" only the most probable claims, ones with the highest probability of success, so lead qualification will take quite a bit of time and has to be considered as a spent resource. You perfectly know that not all cases are immediately obvious. Some need extensive investigation before the chances of success can be properly estimated. You will disregard many cases because even the initial assessment of their potential is expensive and risky.

What is an alternative to spending significant amount on lead generation with no guarantee of the result?

The best alternative is a Pay Per Deal affiliate model that has recently been offered to major business-to-business companies, as well as some business-to-consumer (legal) verticals. There are plenty of affiliate networks out there, but there is only one that utilizes this model (IdeaMama Ad Network), and the opportunity now is available for personal injury lawyers.

Running your affiliate program on your own is a task you should not undertake. Without industry contacts and proper technology your campaign is bound to fail. You should engage in the program that is run by an affiliate network, because individual lead generation companies have no capacity to scale your campaign, while networks can. Affiliate networks have thousands of lead gen companies as their affiliates; they generate leads to networks’ merchants (clients) and you as one of them would receive leads in high volume.

By running Pay Per Deal affiliate program you will receive unlimited leads free of costs, and pay only when you win your cases. The network then splits its profit with the affiliates that participated in the lead gen process for your future litigations.

What options injury lawyers used in the past to attract qualified cases at high costs?

Your prospects (potential clients) know that Personal injury is a legal term, most commonly used to refer to a type of tort lawsuit alleging that the plaintiff's injury has been resulted by the negligence of another.

If you purchase the keyword “Personal injury” to generate legal leads, you know that you have to place very high bids; therefore your clicks will be pricey.

Your prospects also know No win no fee to be the term used to describe the Conditional Fee Agreement (CFA) between a lawyers and their client. Your prospect knows that in a Personal Injury claim, this is an agreed terms between the client and their solicitor, which will enable the attorney to take on a personal injury case on the understanding that if they will not be able to win the case, the client will not have to pay their attorney’s costs.

The keywords above also have a high price tag. Moreover, you will have to hire an experienced search engine marketing company or bring in new marketing employees to manage your campaign and monitor the performance of the campaigns and control MROI (return on marketing investment). You can run out of your advertising dollar with pay per click campaign much faster than you can find a case worth of taking on.

Pay Per Lead programs are a common alternative to Pay Per Click, but as you already know, buying leads is costly, since lead generation companies as well mainly utilize PPC, and then add their profit on top of the price that they paid for clicks. So, you often pay twice.

Opposite to this financially risky approach, with pay Per Deal programs you should not be concerned about upfront spend. You will start receiving daily leads at no cost, evaluate your cases, move forward with the most promising ones and share your revenue with the network and its affiliates when you win your battles.

Author's Bio: 

Submit your profile to No Win No Fee Solicitors A List (see to get qualified for B2C or B2B high ticket affiliate Pay Per Deal program run by IdeaMama Ad Network. No Win No Fee Solicitors A List is a premier legal lead generation affiliate that specializes in leads for Personal injury attorneys, Auto accident solicitors, Employment lawyersand other legal professionals that work on contingency.