Generating Sales With a Personal Touch

By Kristoffer Howes

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In today's marketplace, the effects of the economic crisis, have inspired fierce competition; for the apprehensive consumer's hard earned dollars. As such, retailers and service providers have had to reassess their their marketing strategies; and ethical approach to business. With the growing uncertainty and fragmentation of the media Industry; the Internet has created a dependable means of reaching consumers.

After conducting a search for your product, you will notice that even though your SEO for small business efforts have placed you on page one of search results; you still have a number of rivals. What will set you apart, from the nine other competitors?

Without a doubt, a genuine personal touch, will encourage the immediate and repeat sale; of your products and services. Consumers make purchases to satisfy a physical, emotional or psychological need. As such, this motivational exercise requires (near) immediate satisfaction. Therefore, it is very important, that your Web site visitor have every opportunity; to make personal contact with you. Although email is fast and often right to the point, buyer confidence can quickly be instilled; by the assurances in your voice. For a moment, consider this:

• You find a product, that you were ready to purchase; but you have some
  follow up questions.
• You scan the Web page quickly, and effortlessly locate the telephone
  number.
• You pick up the phone, dial and in a few seconds someone from the company
  answers.
• This person is friendly, professional, eager to answer your questions; and
  ready to ship the item/s today.

Even if the person you telephoned didn't have the product in stock, you would
likely remember the exchange; and write the number down for another time. This is the personal touch that you need to introduce to your Web site, and your company's approach to business. It is sincere, genuine and proven to work.