How Best iPhone App Developers Promote Applications Using Video Ads?

Videos are one of the authenticated marketing resources helping developers to increase their app visibility. To attract more users, it is necessary to promote application in a right way. Most of the times, best iPhone app developers invest extra money in Ad making companies promote their application. Social media has become the important part of the life of people. Thus, it can help the application to increase visibility by distributing the application among a wider range of audience easily. Social media networks like Facebook and YouTube are also helping developers for application marketing. An advertiser is a short duration video of around 15-20 seconds and introduces application in a creative way. The video ads describe important specification and features and ensure how the application is different than other applications out there in the market. In a video, developers can represent their application in the best possible way to show people why do they need it. Also, people prefer videos over wordy application description. Following are some best online platforms that will help developers to promote their application through videos: Facebook Video Ads Social media applications are becoming advanced day by day. Today, Facebook is largest social media network in the world. And this popular and people’s favorite media is now offering video ads feature to application developers. The video ads feature allows developers to select targeted audience, budget, call to action, thumbnails, and video uploads. The best advantage of Facebook video campaign is that developers can accurately target users to whom they wanted to reach. For example, Facebook asks developers to choose age group, location, interest, gender and more. YouTube The mobile app install campaign by Google allows developers to target people those are viewing the relevant content on YouTube. Developers can aim at specific topics, video channels, and interest of different types of users. Developers can also reach viewers on the basis past interaction with their application videos. A TrueView in-stream video ads will appear on the screen before the start of an original video. Developers will be get charged for videos shorter tha 30 seconds if a user watches it till the end. Developers can also provide “skip ad” option so that users can skip the ad after 5 seconds and can continue watching the original video. Viewers will be served one call to action. Once users click on the link, it will redirect them to the application page on a respective app store. Twitter Twitter generally offers two different methods for application video marketing: Promoted Video In this type, videos will be inserted into the tweets. At the end of the video, application link is provided so that users can download the application. Mobile App Install Campaign Mobile app install campaign allows users to have a direct call to action below the tweet. Developers can also put a video instead of an image in their tweet. The users can be targeted on the basis of interest, location, language, and keywords to increase the application visibility. Special Advertising Networks There are so many Ad networks available to help developers to monetize their app by showing application video as an advertise. Developers can try well-known advertising networks like Vungle and Chartboost to promote their mobile application. Video On App Store iOS developers can now upload their app videos on App Store. This is the major breakthrough for iOS developers as application promotion has become easier. Developers just need to follow some Apple’s guidelines to upload application video. The video duration should be 15 to 30 seconds and it must be device specific. Video On Google Play Store Google Play Store is allowing developers to let their users have a glance to their application. Thus now most of the users are demanding a short description video to go through before downloading any application. The application promotion videos can be more successful if the language will be localized according to a territory of targeted audience. Developers can also use the previous video links of YouTube so that Google play store views also count at YouTube. This will help developers to achieve higher ranking in search results. Video On Landing Page Best iPhone app developers can increase application conversion ratio by putting a video on the landing page of the website. By implementing this, developers can let the users have an idea about an app from the site itself. Attractive layout and design with proper options, users can have a quick glance on the application and can get everything from the website itself. The video on the landing page will contain short description and call to action with the title of “download.” Conclusion The video advertisement is one of the best ways to draw the attention of potential users. Developers can promote their application even before deployment by putting promotion video on website’s landing page. By doing this, developers can make users aware of their upcoming application.