How to Calculate Your Cost Per Lead Formulation

There's a couple of ways to
acquire traffic: paid and organic. Paid traffic such as PPC is
immediate, however the downside is
that... well it will cost you money. Many
online marketers (including myself
at one time) shied away from it
completely due to that. But what
if you could make money while
developing your email list concurrently, how does that sound?

Marketing via email ought to
be an important keystone of your online marketing
plan. Marketing with
email enables you to
catch leads as they reach your site so that you can both
keep connected and develop a relationship
with that person but at the same time so
that you will be able to put them through your
autoresponder powered sales funnel.

In a perfect world each and every
person who visits your web site would
both sign up for your mailing list and
additionally purchase everything which
you would recommend to them. We exist in reality, however, so it's important to have the ability to calculate your cost per lead as it
relates to your newsletter so I am going to offer a cost per lead formula for
calculating exactly that.

This figure is substantial for a variety of reasons; maybe
most notably because by
calculating how much your new subscribers
are worth in regards to your autoresponder, you can
work out your Adwords campaign's budget
correspondingly in such so
you can be certain
that you will still be turning a positive revenue
while generating invaluable
internet traffic. This essentially means that one could
very easily construct your email list
automatically via PPC while SIMULTANEOUSLY earning money.

The cost per lead formula specifically works first
and foremost by making use of Google Analytics to set a target for a specified span
of time, say over the span of an
individual month, as relating to every single time someone clicks on a
"sign up" button for your email list after
giving their e-mail address
someplace on your web site. By comparing this to
the total amount of visitors which you received in that one month's
course, this lets you know the
percentage of what number of
people are joining as compared to basically going
to your web site without joining.

Make a note that this figure can be
improved with the constant split test
of your images/copy, what incentive that you are
advertising to them in exchange for their
email address, and how you present that sign up button to your site visitors
no matter if it be by way of a
lightbox pop up, a sign up widget, etc.

As soon as you know the
proportion of sign ups
which you are earning, calculate your average income per
subscriber after they have een sent
through your sales funnel completely.