You can’t have a good social media campaign without a good, solid plan. Here are the six steps that you will need to make in order to achieve that.
The first step is determining your limits. Before you start making any plans, make sure you know how much time and money you are willing to dedicate to the campaign. The amount of time that you will need to spend every day depends on the size of the business, the size of your budges and your goals.
If you have a small business and you just want to expand your reach, you may not need to spend too much money getting more social media knowledge. All you have to do is buy some eBooks on Amazon or going to workshops where you can learn a lot of interesting stuff.
The second step is analyzing what is already happening on the social media stage. Check the major social media websites like Facebook, Twitter or LinkedIn and see what your customers and potential customers are interested into.
The next step is choosing your communication channels and the monitoring tools. The majority of the users are on Facebook, Twitter and LinkedIn. But that doesn’t mean that you should only limit yourself to those three websites. Depending on the niche you want to cover, you may find other networks better than those listed above.
Next you have to create your content. Remember that if you want to be successful, you’ll need a unique and original campaign that will attract new customers. Timing is also very important, as different times of day and different days of the week will generate all kinds of responses.
Another website where you can promote your business is mylife.com. With a user base of more than 60 million, mylife.com helps people find old and new connections and gives them an easy way to stay in touch.
You also need to plan your responses. Brainstorm everything that could happen and be prepared. Social media is all about quick responses and feedback. If you aren’t fast enough, your customers might not be interested anymore.
The final step is constantly adapting your marketing plan to the problems that you encounter. Things can change daily and it’s important to be ready to react to events that you haven’t planned for. Sooner or later, something will happen that doesn’t have a pre-planned response from you. Evolution is the key!