Social media is a relatively new phenomenon in technology. Platforms like Twitter, Facebook, and Instagram allow people to share experiences, ideas, and things by using images, posts, replies, shares, and host of other capabilities. Users can connect with old friends, former classmates -- or current classmates for younger generations -- family members, and connect with people they don't already know in "real life." A majority of United States citizens use at least one social platform, if not a combination of them. Because social media is so popular in today's age, with no foreseeable end to its growth, it makes sense to use these platforms to encourage and persuade people to look at your business' website.

Post Across Multiple Platforms

Facebook, Twitter, Instagram, Pinterest, and Google+ are a few of the most popular social media platforms. Some people only use one of these sites in particular, making sense for you to make a profile for every social media site you can find online.

It's also important to regularly post original content that entertains or educates followers. For every social platform you don't regularly post quality, original content on, that's one fewer profile you have to connect with consumers on.

Enamor Your Profile with Appealing Visual Media

Businesses, for example, that sell outdoor equipment should decorate their profile with pictures of well-landscaped homes, audio files of rain chains (like those from Monarch Abode), and panoramas of homes lined with beautiful arrangements of hanging plants. No matter what type of business yours is or what field it belongs to, you should decorate your profile appropriately.

Interact with Customers to Fully Engage Them

A sizable chunk of Americans have at least one social media profile, with 81% of the United States population owning one or more. As such, there's plenty of potential and established customers to engage with on social platforms. Consumers love to interact with organizations they like doing business with -- make their day by simply engaging them with a reply.

Make Use of Search Engine Optimization Strategies

Internet users utilize search engines to find answers to questions, businesses to meet their needs, and websites they're like to browse. If you employ tried-and-true SEO strategies for every social profile you operate, consumers are more likely to find your social media profile. They'll also find your business' website more easily, given you respect Google's search engine optimization.

Social media is a powerful digital marketing tool when used correctly. Unfortunately for some businesses, not every owner knows how to play the field of social media platforms. Integrating these strategies will help every business gain high exposure for their official website.

Author's Bio: 

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.