How to Prepare for a Television interview for your Business?

Dress Code
o Do not wear bright white, weather map blue, or chrome key blue.
o When you are booked for a studio appearance, find out the colour of the set and dress so that you don't blend in.
o Do not wear contrasting patterns. Wear bold, fashionable ties, but not ones that distract.
o Do not wear any shiny fabrics or anything that glares.
o Do not wear bracelets. Women should wear pearls instead of shiny necklaces.

Gestures and Body Movement
o Use gestures economically to make points.
o Too much body movement is distracting.
o Every movement is body language and some of it is not good.
o Leave your body open and quiet. Both men and women should cross their legs when seated.

Posture
o Be in a "state of readiness." Don't slump shoulders or lean back. Keep your torso erect.
o Request pillows to help you sit erect if necessary.
o Men should unbutton their jackets when seated and remove their tie clip and pens from their shirt pocket.

Eye Contact
o Don't wear glasses if you can help it. If you have to wear glasses, get non-glare lens or learn how to hold your head when you wear your glasses.
o Energy comes from your eyes, so be careful with eye movement. It's usually best not to move your eyes. You will need long stretches of eye contact. Only look at the person who is interviewing you. Hold your eye contact there after you finish a statement.
 
Tone of Voice
o Use the right volume to make points and create variety.
o Avoid an accent in most cases.
o Listen to yourself before you go on.
o Slow your speaking rate and enunciate carefully.