The only way to achieve your Retail Sales Goals is to write down the figures!
The entire team (each member) and most importantly your front receptionist must know their sales goal.
Why include the front receptionist? The receptionist’s job position is the most important job for any business. Being the first personal contact the public has to your business makes this job, a true MVP team position!
The receptionist is a director, the story teller and the keeper of secrets. The best receptionists Open & Close all your business’ sales and Appointments! This requires written standards and a tailored script that is second nature for the receptionist and team to recite! Train them to be the leader for customer service, retail sales and client management.
In fact, the receptionist is a true manager for all these VIP Business essentials customer service, retail sales and client management. So make sure you respect their true worth and value to your Beauty Business. It is time to turn your business right side-up! New title perhaps? The Receptionist equals your Public Manager! This position must receive the most training and exhibit the most polished business vision. PAY the Receptionist/ Public Manager accordingly!
Still want to make more money for your business?
Let’s set an example for your Retail Sales Goals:
Suppose your beauty business is open 6 days per week.
5 Employees are scheduled to work each day. On average, 10 clients are serviced every day. Set your Monthly Retail Sales Goal to be around $10,000. Divide your Monthly Goal by 4 to calculate the weekly Retail Sales Goal. Determine your Daily Retail Sales Goal by dividing by 6, or the amount of days your business is open during the week.
BREAK DOWN THE SELLERS. SET RETAIL SALES GOAL per Employee.
Each of the 5 Employees would need to sell on average, Daily Sales Goal÷5 employees.
BREAK DOWN THE CLIENTS. SET RETAIL SALES GOAL per Client.
On average, each Client should spend, Daily Goal÷10 or the amount of clients serviced.
CALCULATE YOUR RETAIL SALES GOALS to make MONTHLY PLAN.
Monthly Events with a specific theme must focus and drive your Retail Sales.
Staging Events insures your business stays on PLAN! Be creative!
SET the Event Appointment Goal to 20 Clients confirmed.
DOUBLE your Daily Goal which equals the Event Goal. Also, double your Employee Sales Goal for the Event. Client average purchase should remain the same. Monthly Retail Sales Goal stays on plan, as well as the Yearly Retail Volume because of Monthly Staged Events and focus!
Achieving Yearly Retail Sales Goals can be done when your business takes the first important step to write down its daily, monthly & goals per person!
Remember the MVP receptionist? The receptionist or Public Manager is responsible for customer service, retail sales and client management.
Without a professionally trained Public Manager/Receptionist, How else is your business going to keep and get clients to show-up for Events & make purchases?
Team work is accomplished by SETTING GOALS, staging Events and making Client Appointments daily!
This is how your business makes its Retail Sales Goals for the year!
Scotty Ferrell is a sales training specialist that has successfully sold at "Beauty International Dusseldorf 2005 & 2006". He is a renowned beauty consultant performing trainings and sales events at Beauty Salons & Spas across the USA.
http://www.Spabeautybusiness.com is proud to have Scotty Ferrell as its CEO and offers his
"5 Star Business Performance System", e-book and bonus hard-copy.