There are many free online tools available for internet marketers but none is more useful than google website analytics! Marketing your business on the internet is all about testing and tweaking what works and what doesn't and nothing helps you do this more effectively than the google website analytics tool! What's that, you're not using this tool yet? Well here are 3 reasons why you should!


One of the fastest and most effective ways to get really targeted traffic used by most internet marketers is pay per click! Although this strategy can be very expensive, if you know what you are doing it can also be very profitable as well! The google website analytics tool helps you identify what ads are the best performing along with tracking the conversion rate of your squeeze pages! This is extremely important primarily because it helps you 'prevent' spending additional money on any ads that are NOT working! When marketing your business you must always keep a close eye on your budget simply because it means your profit margins will be greater!

Page Activity

Another very important aspect of marketing your business online is found in the creation of content! Now any content created is used in several different ways by internet marketers but none are more important than for building websites and blogs! The tool which is the topic of our discussion here today can show you the level of activity your websites and/or blogs are experiencing and where visitors tend to spend much of their time! This is important because it shows you where improvements can be made therefore helping you get the best results when composing content!

Traffic Source

When using multiple traffic generation strategies, which is recommended, it is important to know what works and what doesn't! Analytics shows you the source of where your traffic originates from so you can focus on what is working! In some cases a few minor adjustments can be made when one strategy seems to be lacking and sometimes it just makes better business sense to quit using certain strategies! Like many things, internet marketers will find that some tactics simply become ineffective after a while and this amazing tool is very helpful in identifying them! This saves you tons of effort on strategies that yield little insofar as results!

Out of all the free online tools available one of the best that internet marketers can use is google website analytics! Our discussion above points out just 3 reasons this tool is a must have for marketing your business on the internet! If you are currently still not making use of this particular tool, sign up today or even better, right now! Oh and did I mention it's absolutely FREE!

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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