Having social networks does not necessarily mean ensuring success in elections, but it is more likely than not to have them. Social networks are a very valuable tool for a political campaign, but we must be clear that the followers are not necessarily voters, the likes are not votes and the trolls are not opponents.

Social networks must be used to generate an approach with the citizen, to attract him to the point of turning him into a future activist and voter. Now, in view of the universality of the electorate, it must be emphasized that not everyone is in the network, people want to see, touch and feel the candidate, know their program and listen to it in their own voice; the voters feel more secure when they look their politician in the eyes, when he/she listens to them in a personal way, which is why a balance must be kept between the virtual political campaign and the face-to-face campaign, it is not a matter of replacing one strategy with another , but to complement them, since conventional means still work for certain population sectors and for an important segment of the electorate.

After the presidential campaign of Obama in 2008 and Trump in 2016, the use of the Internet and social networks gave a total shift to the mass of the political message, making social media a mandatory strategy for any election campaign.
According to the most recent studies, it was established that Facebook continues to be the most welcomed social network during the year 2017, with around 1,550 million users worldwide; in second place is the YouTube portal with about 1,200 million active users, followed by Google+ with 420 million, Instagram with 400 million users and Twitter and LinkedIn with 320 million users each; undoubtedly it is a large audience that any TV, radio, newspaper or magazine channel would like to have and of which it is freely available to offer any service, becoming a very powerful political marketing tool in continuous growth.

• Facebook is, together with Google, the most visited page on the internet.
• More than 350 million users suffer from Facebook Addiction Syndrome.
• 750 tweets per second are posted on Twitter.
• If Twitter were a country, it would be the 12th largest in the world.
• There are more than one million groups on LinkedIn.
• YouTube is the leading online video platform worldwide.
• It’s the second most frequented social network behind Facebook.
• The average visitor spends 15 minutes a day.
• Every day more than 3 million images are uploaded to Instagram.

As a result, the current system has migrated from communication 1.0 with unidirectional models in the message broadcast, intuitive methods that used static communication platforms; towards communication 2.0 with a more dynamic and interactive approach, where the sender-receiver model disappears to make way for the bidirectional language in which the citizen gains importance and prominence, since the message of any political campaign must be constructed from its needs, expectations, fears, and experiences; In addition, the use of the new digital means of communication, available in the pocket of any citizen with a mobile device, has had a special connotation in the way in which the current society is communicated and how the candidates were obliged and the campaigns to promote your messages.

Coalichain aims to offer a transparent and decentralized alternative to the current democratic system through the use of Web 3.0 features and blockchain technology. Coalichain has reportedly already gained the interest of influential leaders and political parties in several countries including Estonia, France, Switzerland, and Australia, and will soon release the beta version of its mobile app.

Author's Bio: 

Coalichain is lead by Chairman and Co-CEO Levi Samama, a serial entrepreneur, founder of multiple successful start-ups and investor, along with Shay Galil, Co-founder and CTO coming from 20 years of experience in the high tech industry, app development, and new media services for the political industry.