The Hotel Industry in 2012: Five Up and coming Trends

As the dust settles on the New Year celebrations, hoteliers at the moment are looking at the year in front - and what a twelve months it is almost certainly going to be!

2012 is planned to be a year of total opposites, with the biggest sporting occasion britain has seen coinciding with the possible collapse of the Euro!

The one thing is for certain: it’s destined to be a difficult ride with lots ofbusiness threats en-route; however those hoteliers in a position toplace their businesses to capitalise on 2012’s ample opportunities may perhaps succeed in the year ahead.

To kick-start the year, we give you the top trends most likely to dominate hospitality in 2012.

Olympics Games

Its forecast the Great britain hotel sector will experience a £123 million spending uplift as a result of the 2012 Olympics. F&B will even encounter a rise more than £80 million.

Take a peek at some surprising figures from our 2012 Olympics Facts:

Amount of overseas guests: 350,000 on a daily basis

F&B potential: 18 million dinners Valuation of tourism gain: a further £2.1 billion Therefore, it is crucial that United kingdom hoteliers ensure they're best placed to capitalise during this opportunity of a lifetime … are you prepared for the 2012 Olympic Games?

Social Media

In 2011, social media was in the frontline of travel and leisure marketing activity, utilizing offline events to interact with online audiences. Social media includes loyalty courses, bookings, concierge and customer support and the goal is to capitalise on its strength and friends/followers’ have an impact to deliver reservations and build loyalty. Hotels are rethinking their very own marketing methods to reach on line audiences from a more personalized and intimate way. Uncertainty, on the other hand, remains about how to figure out return on your investment.

New British Cuisine

There is a universal opinion that British dining is honest, but dreary and unimaginative. Then again, we have seen numerous improvements inside the restaurant industry all over the United kingdom, which means that the hotel industry will likely need to identify these emerging trends in order to remain competitive strongly within the F&B sector.

Gastronomic improvements from some of the top rated independent chefs in this country have contributed to ‘New British’ delicacies sweeping through high-end eateries. Common British food have been reworked and modified to provide a wider variety of flavours, ingredients and cooking techniques.

Gamification

Gamification, or the integration of gaming dynamics within non-gaming environments, started in the United states entertainment business which is currently spreading into the travel and tourist industry. As a result of motivating customers to be part of games and share their encounters, pics and vids, the excitement generate's brand awareness and loyalty for travel companies. It really works through the offering of points, badges and real-life presents, with a few websites making it possible for internet users to explore the country’s interesting attractions, complete challenges and earn trips to the desired country.

End of the Euro?

By its nature the hotel industry is a major international business and so exposed to the unpredictability of the Eurozone situation. If a Eurozone split-up was to take place we might notice national money devaluing by 40% hitting money produced by Euro purchases.

Currently, various multi-national organizations are acting and preparing for a Eurozone break up...