Conventional email marketers may have surely thought of the possibility of combining it with the new-age social media possibility to reap better results. It is a fact that all the conventional marketers must surely envy the reach and spread of social media, but how to effectively integrate?

Another question which liner around the digital marketing circles as “whether email marketing is dead?”

In fact, the death of email is far from the truth. As per the latest study, across 2.7 billion emails users worldwide access their mailboxes seriously, which include both business and individual customers. This number is undoubtedly on the rise. So, promoters need to consider email and social media as two sides of the coin and work diligently on effective integration of these.

Is Instagram compatible with this integration?

Instagram is surely one of the leading social media platforms which may surely be on top of the strategy list of any online marketer nowadays. With more than 600 million active users and 300 million out of them come on to this place personally every day, no doubt that Instagram will do wonders for marketer on efficiently used.

Now, is it possible for to blend Instagram marketing to emailing? How, if yes?

As we have seen above, Instagram is a powerful social platform, and with its ever-growing popularity, a large number of email marketers are now cashing in on various strategies to enjoy the best yield through this platform.

Three innovative ways to integrate Instagram to mail marketing

1. Get more email signups through the Instagram profile

The primary step to optimize your Instagram account for email marketing is to include an e-mail sign up to the followers for Instagram at the bio section where you can enter a URL. This form can further collect verified to promote your brand through email. Ensure that you have forms to capture valid information which will help you learn specifically about the Instagram leads. Also, close evaluation of these leads can help you understand the buying behavior of these signed up users. Even though not direct, sign-ups for free downloads, contests, discounts, coupon codes, etc. also work well.

2. Engage your leads with relevant quality content

Once if you capture leads through Instagram and identify their preferences, try to nurture the leads by supplementing to their online behavior. Pay attention to the demographics like location, gender, interests, purchase history, patterns of browsing, etc. to wisely integrate it to sales. A good experience through all media including social and email will keep your followers happy and engaged, which will in turn help to attract more leads.

3. Keep on building solid email lists

Once as the number of sing up increases, you can send offers directly to the inbox of your customers. As they have already signed up for your exciting offers, they may be expecting something interesting and valuable. You can make them more effectively engaged with interactive content to get them sail through the sales funnel to convert into results ultimately.

However, this needs to be achieved through constant experimentation and trial and error, and not overnight. As the nature of each business is unique, target group and goals different, the marketers need to do intensive research and ongoing corrections to reap the best results.

Author's Bio: 

I am Lucy jones.