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Articles from Kevin Waddel | Selfgrowth.com
- Consumer Health Public Relations: The Prescription for Connectivity - by Submitted on May 23, 2012 from Kevin WaddelObviously, your health is an important matter to you and the civilization at large. We get ill. We develop symptoms that cannot be explained. We seek help. Sometimes we don’t know where to look to learn more about what’s troubling us. Consumer health companies abound as does information. The ...
Views: 5 - Technology Public Relations: What Do You Need and How Much? - by Submitted on May 22, 2012 from Kevin WaddelBefore undertaking a technology public relations campaign, it would be wise to determine what it is your company is looking to accomplish. Companies have a range of objectives for their PR programs… Stimulating customer inquiries, building awareness for a new product or service, gaining a ...
Views: 13(1 vote) - Law Firm Social Media and Client Acquisition - by Submitted on May 20, 2012 from Kevin WaddelYou’re a lawyer… Perhaps you’ve made partner… perhaps you’re on your way to becoming one… Or, you could be a sole practitioner… Having more clients helps, right? Want more clients? Of course you do… Law firm social media can help… If you are in the service industry, utilizing social media ...
Views: 8 - Public Relations Agencies: What’s Right For Your Company? - by Submitted on May 18, 2012 from Kevin WaddelPublic relations agencies come in all sizes, shapes and flavors… So when considering a firm, you should weigh all of the variables before choosing from the myriad of public relations agencies you’re likely to find. Let’s take a look at some of kinds of public relations agencies you’ll ...
Views: 10 - High Tech PR: Shortest Distance Between Two Points - by Submitted on May 17, 2012 from Kevin WaddelEffective high tech PR is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, venture capitalists, among others. In other words, people who can help advance your ...
Views: 6 - Healthcare Social Media: Rx for Connecting With Key Audiences - by Submitted on May 12, 2012 from Kevin WaddelFrom medicines to medical instruments and everything in between, just about every company has adopted a healthcare social media approach. To maximize your success with healthcare social media relations you need a firm with the experience to help you produce high-quality and compelling stories ...
Views: 24 - Pharma Social Media: A New Age Dawning? - by Submitted on May 11, 2012 from Kevin WaddelGiven recent economic conditions, companies have had to do more with less… Less people… Less dollars in the marketing budget and so on. The pharma industry has been no exception and the industry has eliminated tens of thousands of jobs in the recent past. Of course, with a reduction in sales ...
Views: 15 - High Tech Public Relations: Maximize Your Marketing Spend - by Submitted on May 10, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers/clients/partners. That gap ...
Views: 8 - Financial Services Social Media - Keep Tabs on the Competition - by Submitted on May 10, 2012 from Kevin WaddelIt has been said that everything on the Internet leaves a trail - particularly useful for law enforcement types to track illicit activities (e.g., money laundering, terrorist threats, etc.). However, ever stop to think that valuable information may be hiding in plain sight on the ‘Net in such ...
Views: 10 - Pharmaceutical Social Media and Branding - by Submitted on Apr 27, 2012 from Kevin WaddelOf course, social media has become an integral part of our lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites and YouTube. And from there they might be lead back to Twitter and then to a blog. The ...
Views: 24 - Pharmaceutical Social Media and Branding - by Submitted on Apr 27, 2012 from Kevin WaddelOf course, social media has become an integral part of our lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites and YouTube. And from there they might be lead back to Twitter and then to a blog. The ...
Views: 29 - Pharmal Social Media: The Right Prescription for Growth - by Submitted on Apr 24, 2012 from Kevin WaddelNo one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has been pharma social media as drug companies have come to embrace it. As we all know the pharma industry and its ...
Views: 24 - Law Firm Social Media Grows as a Marketing Tool - by Submitted on Apr 23, 2012 from Kevin WaddelIn the early days of social media, most large law firms had rather bland practice area blogs. Law firm social media typically focused on promoting firm achievements rather than to provide valuable content and client engagement. Most law firms – large and small – have been reluctant to enter the ...
Views: 25 - Technology PR: A Competitive Edge - by Submitted on Apr 22, 2012 from Kevin WaddelA successful technology PR program should increase market awareness of your corporate story, increase the valuation of your firm and generate sales leads, investor interest, and competitive advantage. In evaluating the initiation of a technology PR program you should ask yourself the ...
Views: 23 - Software PR Creates Tangible Results, But Know What You Are Looking For - by Submitted on Apr 22, 2012 from Kevin WaddelYou’ve just developed a hot piece of software… Revolutionary, perhaps. Better than anything currently on the market. What do you do next? How about a software PR campaign? Before undertaking a software PR campaign, it would be wise to determine what it is your company is looking to ...
Views: 17 - The SEC on the Use of Financial Services Social Media - by Submitted on Apr 22, 2012 from Kevin WaddelAcknowledging that the use of financial services social media is rapidly accelerating, the SEC recently issued its observations following its review of the matter. In its pronouncement, the SEC notes that pursuant to Advisers Act Rule 206(4)-7, firms engaged in financial services social media ...
Views: 19 - Consumer Tech PR: Look For Experience - by Submitted on Apr 22, 2012 from Kevin WaddelChange occurs within the world of consumer technology in the blink of an eye. New technologies as well as enhancements to existing technologies are introduced daily. In seeking a consumer tech PR firm, you need one that is not only aware of technological advances but one that is in a position ...
Views: 25 - Consumer Electronics PR: Go With the Pros - by Submitted on Apr 22, 2012 from Kevin WaddelIn the highly competitive world of consumer electronics, you need to have a pro on your side when considering a consumer electronics PR campaign. Look for a consumer electronics PR firm that can providing you with complete solutions, chiefly a robust offering of public relations and marketing ...
Views: 25 - High Tech PR: Stay Connected - by Submitted on Apr 20, 2012 from Kevin WaddelHigh tech PR is about establishing a dialogue. Two way communications between a company and various constituents. A well-orchestrated high tech PR program will enable your company to establish connections and remain engaged with your market and customer base. More than being a participant, ...
Views: 11 - Healthcare Social Media: Many Tools, Many Opportunities - by Submitted on Apr 19, 2012 from Kevin WaddelSocial media is an essential tool in public relations. Public relations practitioners use social media every day to publicize their clients and start two-way conversations. Blogger, Facebook, LinkedIn, Twitter and YouTube have become the all important channels of choice for social media. At one ...
Views: 19 - Healthcare Public Relations: Vast Opportunities - by Submitted on Apr 16, 2012 from Kevin WaddelThe demand for qualified healthcare public relations pros continues to outpace all occupations and is expected to continue to do so well into the future, according to many experts. Why? The demand for good healthcare public relations personnel will increase because of the need to keep the public ...
Views: 20 - Ad Tech PR: Unleashing the Power - by Submitted on Apr 16, 2012 from Kevin WaddelAd Tech PR is rapidly coming of age as more and more companies are seeing its benefits. We've seen the rise of SEO – search engine optimization for the uninitiated – and many companies focused on advertising are just coming to grips with how SEO might fit within their online marketing ...
Views: 19 - Financial Social Media: Customer Bonding and Acquisition - by Submitted on Apr 14, 2012 from Kevin WaddelFinancial services providers can no longer afford not to engage in social media. Several surveys of advisors and investors indicated that they’re using these platforms in a major way. They are rapidly discovering that potential clients are using mobile devices -- it’s not just kids anymore – ...
Views: 31 - Technology PR Can Give Your Company the Edge It Needs - by Submitted on Mar 25, 2012 from Kevin WaddelNo matter the size or reputation of your firm, employing a tactical technology PR strategy will keep you ahead of the game. Effective technology PR placements can give you an edge, opening more doors, raising awareness and promoting your successes while enhancing your company’s ...
Views: 19 - Pharmaceutical Social Media: The Rules of Engagement - by Submitted on Mar 25, 2012 from Kevin WaddelThe pharma industry is one of the most heavily regulated in the world, we all know that. Pharmaceutical marketing is regulated by the FDA and the Division of Drug Marketing and Communications (DDMAC). Pharma marketing is extremely competitive and the world of pharmaceutical social media is akin ...
Views: 48 - Pharma Social Media: Harness the Power - by Submitted on Mar 25, 2012 from Kevin WaddelPharma social media strategy is great way to not just promote brand news, but an effective way to humanize your company by engaging both potential and current consumers in meaningful two-way dialogue. B2C organizations have already shown success in leveraging social media sites like Facebook and ...
Views: 30 - New York City Public Relations Pros Face Higher Stakes - by Submitted on Mar 22, 2012 from Kevin WaddelOn the New York City Public Relations scene, clients have become increasingly demanding. They are looking for pragmatic, reliable, professionals who are extraordinarily well connected and ones that maintain working relationships with the local and overseas media and analysts clients need to ...
Views: 30 - Law Firm Public Relations: More Than Awareness But Client Acquisition & Retention - by Submitted on Mar 21, 2012 from Kevin WaddelLaw firm public relations should promote relevant firm news, such as partner announcements, noteworthy clients, case accomplishments and, of course, the firm’s intellectual capital. But what about if your law firm isn’t general practice, and has a specialty or many specialties? If you are ...
Views: 21 - High Tech PR: Do Your Efforts Match Your Performance? - by Submitted on Mar 12, 2012 from Kevin WaddelHigh tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing. With fierce competition in virtually every hi tech sector, all high tech companies have the need to employ a consistent high tech PR strategy. If you ...
Views: 23 - Financial Social Media: The SEC Weighs In - by Submitted on Mar 12, 2012 from Kevin WaddelRecently the SEC issued an Alert as to financial social media. In the Alert, the staff notes that the "use of social media by the financial services industry is rapidly accelerating" and encourages firms using financial social media to "adopt, and periodically review the effectiveness of, ...
Views: 18 - Energy Social Media Can Power Your Marketing Approach - by Submitted on Mar 06, 2012 from Kevin WaddelTo truly maximize the effectiveness of energy social media involvement, you need to understand that energy social media should be an integrated component of a cross-channel marketing strategy. By combining energy social media efforts with targeted marketing tactics, energy providers can tailor ...
Views: 22 - ENERGY PR: VERSATILITY IS THE NAME OF THE GAME - by Submitted on Mar 05, 2012 from Kevin WaddelWhether enacting early stage energy PR, proactive and reactive crisis communications, or communicating long-term strategies and benefits for established brands, energy pr firms must use a cross-platform, multichannel approach. This means not only going after traditional media paths like ...
Views: 68 - Technology PR Cutting Through the Clutter - by Submitted on Feb 19, 2012 from Kevin WaddelA day doesn’t pass when some company or another is touting some breakthrough technology. It’s no wonder that the media dedicated to covering the world of technology has become jaded and cynical. This is story that has become all too familiar to those engaged in the practice of technology PR. ...
Views: 28 - Pharmaceutical Social Media: Booster Shot for Your Marketing Efforts - by Submitted on Feb 19, 2012 from Kevin WaddelSocial media has truly taken off and has become a central element within the marketing arsenal; nowhere is this more in evidence than with drug and biopharma companies who have wholeheartedly embraced pharmaceutical social media. We offer some techniques for drug companies wishing to hone ...
Views: 27 - Financial Social Media: Hype of Help? - by Submitted on Feb 19, 2012 from Kevin WaddelAs the world eagerly awaits the Facebook IPO, one has to wonder if we have reached the epitome of the social media craze… or should that be phenomenon? Clearly, social media has changed the course of human interaction and has forever altered the way many industries communicate with their ...
Views: 37 - Healthcare Social Media: Take a Multi-channeled Approach - by Submitted on Feb 21, 2012 from Kevin WaddelWhere do your customers get their information? Traditional media and that encompasses magazines, television, newspapers and out-of-home media - as well as various sub segments. As we all know, social media is becoming an essential tool in public relations. However, social media should not be ...
Views: 81 - High Tech Public Relations: To Engage -- Think Mobile and Multi-channeled - by Submitted on Jan 23, 2012 from Kevin WaddelToday’s audiences are more mobile than ever before in history. While seemingly constantly on the move they are never out of touch, thanks in large part to smart phones, tablet computers, etc. However, they still read newspapers, magazines and watch television. So when considering undertaking a ...
Views: 30 - Top PR Firms: How to Improve the Selection Process - by Submitted on Jan 23, 2012 from Kevin WaddelWhat makes for a top PR firm? One could look at rankings by billings. Certainly a tried and true barometer. One could also do a quick check on what firms are the largest in the industry by asking a few business friends. Again, another way of accomplishing the task of identifying one of the ...
Views: 28 - Technology Public Relations: Mixing the Old with the New for Success - by Submitted on Jan 23, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers. That gap between perception ...
Views: 28 - Public Relations NYC: Smog & Clutter - by Submitted on Jan 23, 2012 from Kevin WaddelI wanted to write about the public relations NYC scene so I decided to conduct a simple search via Google using the words: public relations NYC. In 0.69 seconds, according to the Googlemeter (I made that up, by the way), I had about 63,200,000 results… Wow, I thought, a simple search using the ...
Views: 30 - PR FIRM NYC DEBATE: ARE WE PR FIRMS OR TECHNOLOGY FIRMS? - by Submitted on Jan 23, 2012 from Kevin WaddelWith all of the hoopla associated with the growth of social media, some of us in the PR firm NYC world have lost sight of who we are. However, we are public relations firms operating in the PR firm NYC environment and not technology firms as some would have it. Whether you work for a PR firm ...
Views: 30 - Law Firm Social Media Opportunity to Win New Clients - by Submitted on Jan 23, 2012 from Kevin WaddelIt wasn't that long ago that lawyers viewed public relations and its related disciplines with great distaste. In their view, those were things that merchants did and not practitioners of the law. Times have changed. The business of law has become highly competitive and, as such, lawyers have ...
Views: 39 - IT Security Public Relations Expected to Boom - by Submitted on Jan 23, 2012 from Kevin WaddelA governmental website gets hacked. Credit card numbers are stolen. Cell phones get misplaced. Laptops containing valuable corporate information are stolen. Sadly these have become fairly frequent occurrences, resulting in a boom in the demand for IT security devices which, in turn, has led ...
Views: 22 - Healthcare Social Media: The Right Marketing Prescription - by Submitted on Jan 19, 2012 from Kevin WaddelHealthcare companies confront constant change… Technology and markets change very quickly… the regulatory environment is continuously shifting… New trends and competitors emerge without notice… Healthcare companies also confront a changing communications environment… Breaking industry news ...
Views: 28 - Green PR Pays Green [$$$] Dividends - by Submitted on Jan 17, 2012 from Kevin WaddelGreen PR, like any other public relations discipline, is about creating a dialogue – two-way communications, basically, listening as well as talking. Engaging successfully with stakeholders about your company’s green PR efforts requires that an organization listen to its stakeholders’ concerns ...
Views: 18 - Healthcare Public Relations: An Art and a Science, Too - by Submitted on Jan 12, 2012 from Kevin WaddelBiotech, pharmaceutical and molecular medicine companies turn to healthcare public relations firms to solidify and enhance their market positions and brands through the development and implementation of highly strategic and creative public relations programs. From discovery to development to ...
Views: 54 - Financial Services Social Media: Some Guidelines - by Submitted on Jan 10, 2012 from Kevin WaddelGiven the highly regulated environment in which financial firms operate, it is little wonder that few such firms have undertaken full-blown social media programs. Most firms have opted to take “baby steps” in dealing with the brave new world wrought by social media. However, the adoption of ...
Views: 28 - Clean Tech PR Professionals Poised to “Clean Up” - by Submitted on Jan 05, 2012 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for clean tech PR specialists. In evaluating clean tech PR firms or ...
Views: 88 - What do Top Public Relations Firms do to stay at top? - by Submitted on Dec 20, 2011 from Kevin WaddelGetting your firm noticed and managing client and customer relations are some of the most important aspects of running a business regardless of what product or service you sell. In short, your image and brand are crucial to generating income and continuing operations. At the same time it is also ...
Views: 43 - Points to consider while selecting a PR firm among Top PR Firms - by Submitted on Dec 20, 2011 from Kevin WaddelAs a business, I am certain you understand how the market has changed significantly over the lat quarter of a century. Kings of industry have virtually vanished, young fledging firms have become behemoths and the whole dynamics of computers and the web have made an impact. In addition, recent ...
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