Your Guide to eCommerce Social Media Marketing
Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales.
But your accounts aren’t just platforms for sharing content and engaging with visitors to ... Views: 547
3 Common Problems & Fixes for a Successful Online Store
Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website.
One of the big reasons why now is the prime time to maintain ... Views: 427
Your Guide to Starting an Online Business
Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture.
From 2017 to late 2019, ... Views: 459
3 Steps to Reaching Your Ideal Customer with Video Content
Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust.
I know it took me a ... Views: 444
4 Ways to Increase Social Media Reach and Engagement
If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay ... Views: 500
What Small Businesses Should Focus on Now to Improve Their Website Content
Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an ... Views: 500
3 Ways to Use Empathetic Content Marketing
When I say the word “empathy,” what do you associate it with?
Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind?
I’m going to guess that ... Views: 439
Are You Prepared to Meet New Customer Needs?
We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient.
In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses ... Views: 492
How to Position Your Brand Messaging During COVID-19
When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo?
Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just ... Views: 568
The Importance of Updating Your Website for COVID-19
Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way.
Creating a crisis response landing page is a bit different ... Views: 406
Useful Paid Advertising Campaign Strategies
If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.
On the one hand, people are home more, and doing virtually everything online. But many ... Views: 506
How to Start Selling Online More Effectively
To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis.
There’s no arguing this pandemic has led to increased internet ... Views: 448
Your Coronavirus Essentials Checklist
Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business.
For many, this can be an incredibly frightening time to be a business owner.
You worry about the health ... Views: 490
How to Market During the Pandemic
From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of ... Views: 1044
So many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic.
While a lot of us are used to living the entrepreneur life from a home office, it's still a big adjustment to ... Views: 548
Easy Ways to Create a Coronavirus Crisis Management Plan
As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover.
But we’ve never seen anything like the COVID-19 pandemic, leaving ... Views: 558
The Impact of Coronavirus on Small Business
As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way.
Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable ... Views: 651
Find Your Perfect Fit for Professional Development
Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support.
If you look at top business achievers, you will find ... Views: 478
8 Critical Reasons to Update Your Website
I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale.
What did you feel in your gut when you landed on it? What was your first impression?
I’m guessing it wasn't good, and ... Views: 475
9 Easy Ways to Increase Online Conversions
So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle.
So what ... Views: 432
Create the Most Effective Social Media Marketing Plan
There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.
Not only that, but the platforms themselves are constantly changing, whether it’s ... Views: 467
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage ... Views: 460
Your Business Guide on Beating Post-Holiday Fatigue
It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018.
If you were fortunate, your business ... Views: 472
Social Media Trends to Watch
A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!
The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance ... Views: 564
How a Few Words Can Increase Social Media Engagement
I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there!
But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling ... Views: 536
When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of ... Views: 521
Listen to Your Audience to Meet Consumer Expectations
Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)!
I’m referring to listening to what your audience actually wants ... Views: 645
5 Ways to Align Your Business Practices to Manage Consumer Behaviour
In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.
Shifts in customer behavior, demographics and preferences can change so fast you ... Views: 520
I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why.
Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.
Your visitors could feel ... Views: 565
Easy Ways to Stand Out from the Competition
I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen.
According to a study by Microsoft, the average human has an ... Views: 576
How to Create a Brand Positioning Statement
It’s an important question every organization must ask themselves: what sets you apart from the competition?
Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into ... Views: 616
Get to Know Your Social Media Metrics
It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time!
You need to be tracking things like which posts perform better than others, and which types of ... Views: 621
9 Website Redesign & Refresh Tips
You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.”
Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do ... Views: 628
It’s not news that video is at the forefront of marketing these days.
From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ... Views: 573
Your 2019 Guide to SEO Outsourcing
If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on.
How much thought and effort have you put into search engine ... Views: 574
There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few.
However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s ... Views: 619
The Basics & 5 Tips on Using IG for Optimal Social Media Engagement
I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build ... Views: 506
Creating an Effective Free Giveaway Website
If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy.
The goal of a giveaway on your website is ... Views: 604
How to Improve Your Website’s Buying Process
From small businesses to huge corporations, increasing profits is the #1 goal.
As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to your ... Views: 1177
3 Easy Ways to Increase Your Social Media Engagement
Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online ... Views: 669
Never Forget: You’re the Face of Your Business
If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right?
Would ... Views: 947
6 Important Small Business Cyber Security Tips
Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers.
However, how much thought do you put ... Views: 1079
Thinking About Changing Your Marketing Graphics?
Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic.
If this happens, you might need to consider changing your marketing graphics.
However, you need ... Views: 765
How to Build Better Engagement for Your Business
Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.
Social media ... Views: 687
How to Create an Effective SEO Strategy for Your Business Website
Last week I talked about what voice search technology https://evisionmedia.ca/how-optimize-website-voice-search/ means for your business. It’s such an important topic that I decided to write a second part related to SEO this ... Views: 541
Does Your Business Need a Website Maintenance Plan?
What Can Happen if You Neglect Your Newly-Built Site
So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content.
However, if you want to attract and retain customers, ... Views: 987
Voice Search Trends: Is Your Business Ready?
When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.
Stats show that Google’s English recognition accuracy rate is now ... Views: 1110
The Pros and Cons of Conversational Commerce
Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.
I’m sure you’ve visited a website and had a chat box pop up, ... Views: 614
Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice
It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.
We dial the support number only to be met with a recorded robot ... Views: 625
6 Important Legal Issues Bloggers Need to be Aware of
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors.
Regardless of the ... Views: 845