How to Build Better Engagement for Your Business
Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.
Social media ... Views: 696
How to Create an Effective SEO Strategy for Your Business Website
Last week I talked about what voice search technology https://evisionmedia.ca/how-optimize-website-voice-search/ means for your business. It’s such an important topic that I decided to write a second part related to SEO this ... Views: 545
Does Your Business Need a Website Maintenance Plan?
What Can Happen if You Neglect Your Newly-Built Site
So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content.
However, if you want to attract and retain customers, ... Views: 993
Voice Search Trends: Is Your Business Ready?
When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.
Stats show that Google’s English recognition accuracy rate is now ... Views: 1114
The Pros and Cons of Conversational Commerce
Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.
I’m sure you’ve visited a website and had a chat box pop up, ... Views: 622
Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice
It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.
We dial the support number only to be met with a recorded robot ... Views: 631
6 Important Legal Issues Bloggers Need to be Aware of
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors.
Regardless of the ... Views: 855
How to Increase Your Small Business Lead Generation
Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more ... Views: 748
Boost Your Brand Visibility with this Simple Email Marketing Strategy
“I don’t want to annoy people.”
That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.
Are you guilty of thinking this way too? Well stop ... Views: 638
4 Interior Design Marketing Strategies
It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why?
Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people ... Views: 650
When Health Consulting Businesses are Legally Responsible
One thing the internet is infamous for is being a source of advice for our health and well-being.
It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our ... Views: 683
How to Create a Powerful SEM eCommerce Strategy
It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM?
First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around ... Views: 757
Are LinkedIn Groups Dead? Not According to LinkedIn.
You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. https://evisionmedia.ca/9-reasons-why-b2b-businesses-love-linkedin/
For several years, another benefit to ... Views: 613
We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content.
Unfortunately, many brands don’t realize they can’t just promote their products on social media and ... Views: 681
Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit
Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to ... Views: 1170
Leadership Skills for Small Businesses
Whether you have a few people that telecommute to the office or a huge virtual team, remote employees are now the norm.
It can be a challenge not only to find reliable remote employees, but also to effectively manage your team from afar. ... Views: 901
Posting to social media is a great but even better is creating conversation.
For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing.
When you post something ... Views: 795
4 Questions to Ask When Creating a Brand for Your Small Business
Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing.
Your brand differentiates you from your competitors, and it tells your customers what they can expect from ... Views: 723
A new website user needs to know they’re at the right place, right away!
Earning a new lead is great, and for many small business owners, every site visit makes a big difference.
If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a ... Views: 634
Succeeding with online sales isn’t easy so we looked at
3 examples of entrepreneurs who made it work!
It could be as simple as the right product at the right time, but success isn’t always only luck alone.
Succeeding with an online store takes the right initiative and know-how. ... Views: 891
An Introduction to Marketing Your Store Online
No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.
With so much competition out there – especially if you’re competing against a big retailer – means you need to ... Views: 1175
You might not think your service can be sold online but here’s 3 reasons why you might be wrong!
We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online. ... Views: 1219
2 Big Reasons to Growing Your Instagram Followers the Right Way
We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads ... Views: 807
Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours!
Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition.
While traditional methods to build your business on Instagram work magic, they ... Views: 712
The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
https://evisionmedia.ca/media/build-real-followers-instagram.jpg
We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still ... Views: 827
Discover which platform your ideal users prefer and how to you know if it’s right for growing your business
Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.
Both have their own way of presenting images and ... Views: 652
How to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, ... Views: 815
3 Ways to Start a Brand-Centric Social Media Strategy
Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business.
A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not ... Views: 651
Why the wrong brand identity can mislead clients about your business and cost you valuable leads.
A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding.
But the right part is what is so ... Views: 692
3 Steps to Help You Create This Essential Part of Your Business Brand Identity
Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.
Every brand has a voice. Your brand is unique, so your brand voice should be too. ... Views: 719
Tips on Showcasing the Ideas and Values that Make Your Business Brand Unique
It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition.
Whether you sell something or provide a service, you have competing companies and brands who want the ... Views: 669
3 Ways to Help Better Position Your Business for Market Success
Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively ... Views: 796
How to Engage Your Target Audience for More Clicks
Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.
Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the ... Views: 768
5 Ways to Create the Right Content for Your Audience
This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your ... Views: 812
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users!
One thing that can be frustrating is getting that content out there.
For some businesses ... Views: 1000
4 Strategies to Crafting Effective Digital Newsletters for Your Business
For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy.
Because of this (and other reasons too) many avoid creating and sending out digital newsletters at ... Views: 810
Search Engine Optimization has become one of the most complicated aspects of having an online presence.
The variables that are key to earning your rank constantly update and change and there are many things that can go wrong.
Moreover, SEO for service-based businesses have goals that are ... Views: 895
How to Get Found When People Are Looking for Your Offerings
Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!
But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on ... Views: 814
Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.
While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants ... Views: 828
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this ... Views: 751
Do you have a backup of all your website and business data?
A sudden attack on your web hosting or an employee error can cause havoc without warning.
The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you ... Views: 1014
3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead
From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.
They’re very effective marketing techniques, but many consumers view them as creepy rather than ... Views: 806
What Businesses and Consumers Should Know for Their Protection (and Gain)
Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising.
As a result of the investigation ... Views: 775
Even if Your Business is Not Located in the EU
The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers.
On May 25, 2018 the regulation insists on safeguarding ... Views: 1004
How to Boost Your Digital Security for Peace of Mind
From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever.
In fact, it might even seem that our data is under attack!
While you can’t ... Views: 1030
Have you ever wondered why some websites convert better than others?
You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale.
So what’s the best way to get prospects to take action?
In a previous article, we ... Views: 783
4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales
Your business likely has more than one offering and your clients might be interested in more than just one product or service.
When you defined your ideal clients you likely identified who they are and what they want from ... Views: 1156
Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have.
They make you feel like the biggest thing they care about is not helping you, but about making their sales commission.
Our biggest goal as business owners who have an ... Views: 872
In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available.
One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your ... Views: 1255
Businesses adapt and change as they grow and often these changes are overlooked on their website.
While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to ... Views: 757