In my Local Area Marketing and Get More Face To Face Sales presentations, I talk about making it easy for the customer to buy. One element of this is a clear instruction on what you want your customer to do. In essence, a good Call to Action.
Without knowing it, we are surrounded by Calls to ... Views: 7
Does your energy fluctuate over the course of the day – not a simple up and down, but a wild and massive high and low?
Do you drink lots of tea, coffee, energy drinks and wish you didn’t drink that many?
Do you get exhausted just turning up to work?
Well it is time for more sustainable ... Views: 56
There are so many profiling tools around now. Here is a short list:
DISC
Myers Briggs
Enneagram
Herrmann Brain Dominance Instrument
Human Synergistics
EQ – Emotionial Intelligence
IQ – Intelligence Quotient
SQ – Spiritual Intelligence
Without trying too hard, you can find a ... Views: 81
Many Australian managers tolerate under-performance because they are scared.
Performance management is seen to be a minefield loaded with trip-wires so to play it safe, managers “put up with” poor staff. The reality is that they want you to fire them, and so does your team. They won’t ... Views: 141
Working with companies on their Trade Show and Expo presence has shown me how many people are lacking in the art of engagement. Exhibiting is like Speed Dating. If you are lucky you have about 90 seconds to convert them from slightly interested to the second date (or qualified prospect in ... Views: 169
I have seen many speakers, read many articles and heard many ideas on how best to motivate team members. There are so many opinions and ideas with different steps and methodologies that it is easy to lose focus on what is important, the team member!
Unfortunately, there is no “one way fits ... Views: 182
I am frequently asked, "What's the best place to exhibit?"
Sometimes this becomes, "What do you think of the XYZ show for me?" Some of my boutique clients tell me that they have been exhibiting at certain markets and they are wondering if it is time to go to a big expo and which one they ... Views: 59
The best sales people never sell. They never sit over you and shove a contract and a pen under you nose wanting you to sign. They never encourage you to buy the outfit that they know and you know you don’t really like. They don’t lump you with a “once in a lifetime opportunity”. Quite ... Views: 175
There are times when I stop what I am doing in my business and ask myself the reasons why I am doing this. I am sure that it seemed like a good idea at the time! Working late at night, no guaranteed monthly income, concerns about cash flow, BAS Statements, my wife asking when I will finish in ... Views: 161
We live in a global economy. Whether you are big business or small business, it is easy to reach out to the other side of the world and get things done for a lower price. But there is a lesson that the big boys learned when they sent work overseas that a few of us smaller players are just ... Views: 153
The audience are hushed as the MC comes to the lectern. The MC looks nervously at their notes and then looks up to start.
"Our next speaker is a person who needs no introduction…"
They then go on for five minutes introducing the person. It is as if they are reading their resume to ... Views: 343
You know what it’s like. You walk through the office and you can see your team rushing to look busy even though they seem to be cruising. The sales figures are bearable but could be better and no-one seems to care. You get a little angry and think, “If they don’t fire up, I’m gunna fire ... Views: 243
I don’t believe in Common Sense any more. By definition, Common Sense is the sense that the majority of people use, the sense that is common among people. When I look around and see the “sense” everyone is applying, I want none of it.
It doesn’t make sense to live on a diet of high sugar ... Views: 197
During a recent lunch time conversation with a friend of mine, he said that he couldn’t be sure that the Eiffel Tower was really there. After a bit of questioning I almost had to agree with him. We have all heard the saying “I’ll believe it when I see it” and many people live by this, almost ... Views: 171