I remember struggling years ago with experiencing severe feast and famine cycles in my business and wondering how I could create a consistent stream of income and prospects.
I felt challenged because I would focus on serving my current clients to the detriment of marketing my business. And to make matters worse when a client would complete their coaching program I would freak out about how I was going to create additional income.
The breakthrough I experienced was realizing that it was absolutely essential for me to learn how to create a steady stream of clients and income. Not only that but I knew that I had to make certain that creating income was a consistent part of my DAILY FOCUS.
I knew I couldn’t wait until clients dropped off to give attention to this very critical aspect of my business. I was being called to master creating income and generating a steady stream of prospects even during my busiest days, weeks and months.
The way I achieved this was I became very clear about my top two daily priorities. These were: 1) serving my current clients in an “extraordinary way”, and 2) focusing on completing one to three “Ultimate Pay Day Tasks.”
You might be wondering what an “Ultimate Pay Day Task” is. At the beginning of each month I determined how much income I wanted to make to achieve my “Ultimate Pay Day” (which was usually on the last day of each month).
Then I would brainstorm a monthly master list of specific ways that I intended to achieve my income goal (including following up with specific prospects, doing local presentations, leading a teleseminar or calling places to inquire about the possibility of presenting or being interviewed).
At the beginning of each day I intentionally chose one to three tasks that would support me in achieving my Ultimate Pay Day for that month. I focused on achieving these tasks first thing in the day.
Many entrepreneurs make the mistake of focusing on long term tasks that might generate a big pay day 6 months out, but doesn’t result in immediate income. This is why they struggle with making it through the month!
Get clear about your top two daily priorities and become committed to achieving them each and every day - regardless of how busy you are. This simple process will support you in creating a steady stream of prospects, clients and income in your business.
Your next Live and Love Richly action step
1. Identify how much money you want to make for your Ultimate Pay Day
2. Determine an actual date of your Ultimate Pay Day and the amount you will make and record this number on your calendar
3. Brainstorm a list of specific tasks that will support you in achieving your Ultimate Pay Day
4. Pick 1 -3 Ultimate Pay Day tasks that you will accomplish each day - have one of these tasks always include following up with a prospect or reaching out to inquire about speaking or presenting
5. Focus on achieving your Ultimate Pay Day tasks first thing each day
Leslie Cunningham specializes in working with women entrepreneurs who experience fear and self-doubt in their ability to consistently make more money in their business. The end result that women achieve through following Leslie's advice and expertise is that they are able to permanently get off the emotional financial roller coaster ride and break into six-figures and beyond. http://impactandprofits.com/