With the increase in a number of users accessing the web via smartphones, tablets and other mobile devices, websites are expected to adapt and perform accordingly. Therefore, websites have created different websites for these devices. While this method may have some customization advantages, it isn’t the perfect solution. Designing different web designs for different devices is not only time consuming but also spoils user experience.Thus, what should you do?


Web design is the most important ingredient for any website. When it comes to design a website, one should know how important it is to be in sync with the latest trends.One of the most important trends in designing a website is responsive web design or RWD. You can hire a web designer or a web design company for responsive web design services if you are unfamiliar with the designing terms.
What is Responsive Web Design?
The term responsive web design was coined in 2010. It involves designing a website in such a manner that it can be used on multiple platforms. That means it will work on every screen regardless of its size (mobile, laptop, desktop, tablet etc.). The approach allows developers or web development company to design a single adaptable codebase.
RWD websites are coded in such a manner that the content (videos, texts, and images) adapts to different screens accordingly. That means on RWD sites, it is easy for users to read, look for, navigate, and scroll content on a variety of devices. No matter whether a user is using a huge screen desktop or mini screen mobile, he can access the website easily if it’s responsive.
What are the benefits of having responsive web design?
According to a report in 2016, more than 50 percent of users are accessing the web via smartphones. The number is huge and a solid reason to understand why RWD is important today. The statistic shows that if you don’t have a responsive website, you are on the back foot of your game and losing potential customers. Another report states that more than 90 percent of people reject websites because of their poor web design services.

Let’s see some of the benefits of user-friendly responsive web design:

Rich User Interface: User interface plays a vital role in designing website. A few years ago, the only thing fora developer to care about while designing a responsive website was to fit the text on a smaller screen. The images and videos remained unmodified. Hence, opening images or videos on such pages hampered the media file’s quality. But it is totally different today.
The websites are designed to enrich users interface, rendering great viewing experience to users. Images and videos are optimized to fit any screen.

ReducedBounce Rate: Bounce rate is indirectly proportional to engagement rate. If a website can be read or browsed easily and is engaging, the probability of users to stay on website increases which ultimately reduces bounce rate.

Vital For Social Media Shares: Social media can make or break your business. And in the making, social sharing plays an important role. As I stated above, the number of users accessing the web using smartphones have overtaken the number of desktop users. Therefore, it is must that content on websites should be readable on small screens so that the readers can share it.

Search Engines Love Responsive Designs: The search engine giant Google also suggest shaving a responsive web design. With its new mobile-friendly algorithm, it clearly indicates to rank websites which are more responsive.

Improves User Experience: It is breathing for any business. User experience from a website defines the success rate for a business. Therefore, it is one of the most important pillars for business. If users are facing trouble while accessing a website on small screen, it is high time to act. A responsive design helps in boosting user experience by optimizing content accordingly.
What are the different components of RWD?
As now you have an idea about RWD and its benefits, it’s time to know about different components you need to meditate while designing a responsive website.

Read About- Most Common Web Design Mistakes That Businesses Tend To Make

Navigation: Depending upon how your website is viewed, website menus are organized. It makes sense to adjust navigation bar for different types of devices. Many desktop and laptop sites incorporate hover drop-down menus, but they are different while accessed on tablets. Menus can be added to a desktop website’s aesthetic if it is placed on the right side of the page. But the approach could crowd smaller web browsers on touchscreen devices.

Flexible Images: Oversized and non-optimized images can slow downloading speed of the website. When screen size changes, the images should adapt accordingly. For this, adaptive images are set at hundred percent.

Readable Text: Keep in mind that mobile users don’t like to zoom or hold their mobile phones close to their face just to view the text.

Users always look for convenience and experience. Pay attention to every component of your website to build trust, increase traffic, improve engagement, and boost responsivity. RWD can certainly take your website into the modern world of web designing.

Author's Bio: 

Ajay Goyal is a CEO at one of the most trusted Web Design Services agency, Endive Software. With his marketing background, AJAY has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.