Imagine you have just spoken for 10 minutes or 40 minutes about your business, an idea, your book or your products and you are receiving good applause. Yes, you just gave a good presentation. My question to you is whether your good presentation was electrifying? What is the difference? Many people are good at public speaking; not quite as many are electrifying.
Those who can compel their audience, who can immerse their listeners with their words in such a way that their listeners lose all track of time and are sorry to see the presentation end, captivate. Do you captivate when you speak?
Internationally renowned speaker, writer, and salesperson, Zig Ziglar energizes and electrifies his audience. He has a magic that is tough to compete with. His stories grab you every time. When given the opportunity to listen to this man speak, I am always saddened to see it end. That is a gift.
So what does Ziglar do so well? He is a masterful storyteller. In addition, he uses his Southern drawl to grab you and to hold on to you. In truth, Mr. Ziglar’s success is not based on his ‘Secrets for Closing the Sale’ as much as his success is based on his marvelous stories and his use of language in telling them.
Speakers who captivate move their audiences to action. They make you want to get up and do it, buy it, try it or use it. They are excellent salespeople because they can make you wonder how you managed to live without it.
When you speak to an audience, can you call them to action? Are you stories well-told and interesting, providing good evidentiary outcomes? Your audience needs to know not only that your product, your service, your idea, or your book is the best but why it is the best. Just because you say so doesn’t make it so. Telling stories about others who have used your product, or your service, or your idea and have been successful is the proof.
Whenever I write a newsletter about the successful outcome of one of my clients, I always sell more DVDs than if I just give advice about voice or presentation skills. Your audience, your perspective buyers need evidence that it works. Mr. Ziglar gives evidence in his wonderful tales and so should you.
Don’t settle for being a good speaker. Next time you are scheduled to speak, energize, electrify and captivate your audience and just watch the results!
The Voice Lady Nancy Daniels is President of Voice Dynamic as well as Selfgrowth's Official Guide to Public Speaking. Holding private, corporate and group workshops in voice and presentation skills, she also offers Voicing It!, the only video training program on voice improvement.
For more information on voice and presentation skills, click here for her 8-minute presentation, The 5 Characteristics of Dynamic Public Speakers