Why Front-End Development is so important for Business Success

Front-end web development is basically the use of HTML, CSS, and JavaScript for websites or web apps to create an interface that users can see and interact with. If you have ever been impressed by a website and wondered what makes it so beautiful, interactive and engaging than the answer might lie with its development. First impressions are everything on the internet with the depleting attention spans and continuous onslaught of digital applications and website. The front end has the difficult job of snagging users interest and retaining it to engage and convert.

A successful business website is built on clean lines, is extremely functional and appealing and serves the needs of the users first. Let’s look at how front end development services contribute to achieving these goals.

Responsive and mobile websites
The percentage of people accessing websites and web apps on devices is increasingly higher than that of the desktop. Responsive and mobile web design is what makes the websites appear flawless on any device and screen size. Modern and edgy front end frameworks make it possible to deliver seamless experiences, mobile websites and sophisticated user journeys.

Channeling client’s vision
The backend may have all the information and functionality but if the front-end design can’t translate the client’s goals and expectations into reality, then the website will fall short of everyone’s expectations. An extremely smooth and polished front-end with mediocre back-end has more success than a poor front-end design with a glorious back-end. The combination of HTML, CSS, JavaScript and other development tools is powerful and has great capabilities in supporting the business vision.

User experience and design
The front end developer designs the user experience and interaction with scripts integrated into the site’s HTML. The result of every click, scroll, gesture or tap, is the handiwork of front end development. Front end development takes care of the client-side software which brings the site’s vision and design to life. Scripts are downloaded and processed within the browser that runs separately from the server.
The magic of front end is equal parts technology and vision. Front end development is the bridge between the design and the backend which means it has to be both functional and creative. The designer’s vision becomes a living, breathing entity with the help of front end code – delivering information and functionality from the back-end.

Minimum Viable Product
The concept of the minimum viable product has gained traction over the years. It is a development practice where a new product or website is developed only with enough features to satisfy early adopters. The final and complete set of features is only designed and built after beta testing and considering feedback from the product/website’s early users. Basically, it is the most pared down version of the website that can be released – with enough value, promise of future benefits and feedback loop to guide the future development.
Usability experts and tech gurus are of the opinion is that when designing the roadmap for your MVP launch the front-end to back-end ratio must be 80-20. That is 80% front-end and 20% backend.

This is because the front-end is the main gate to your digital entity be it a game, a mobile app or a website. The UX will be the defining criteria for feedback and possible for users to get addicted to your app. This is not merely about design but about the ability to string together the purpose and narrative of your MVP.

Above all
Front-end development has the rather exciting role of solving business problems and end-user problems in a visually enticing way. Front end development helps businesses redefine their branding and corporate identity and pumps blood into the thriving World Wide Web. What are your thoughts on this? Please share your views in the comments section below.