Let us keep things simple. Babbling on and on was never the most effective way to grasp an audience. Therefore, doing successful lead generation comes with writing a successful lead generation script. Doing cold calls are all about breaking the ice and gaining the attention as well as time of the person whose decision matters. Here are a few things to consider when preparing your lead generation script:
1. Keep it simple. If you want your lead generation specialists to memorize your script, then create one that is easy to absorb. Use the most user-friendly language that they will remember as well as the client.
2. Present an offer. Consider what you can offer your client as soon as you have gained their interest. You might have already mentioned that your company specializes in outbound lead generation; but what does this mean for them? Throw in an offer they can’t refuse. And in no time, they will be feeding on reciprocity.
3. Summarize. Like we said, you want to keep it simple. Give the necessary information, present the offer, find out how they would like to be helped further and how you can do this for them. Once you have gained their confidence in your product, summarize it. Remind them again what you have to offer and how this will benefit them.
Lead generation scripts come in a variety of introductions. But the best ones are truly those that are flexible. The scripts that can be freely innovated based on the type of client a lead generation specialist is talking to. It might be good to keep this in mind when writing. If you have several drafts, it might be a very good idea to keep them. And in the long run, when you pilot your scripts, you will be happy to know that your flexibility will pay off.
Matt Hallaran is the founder of Sidekiiks Incorporated. Sidekiiks is an offshore outsourcing company that specializes in providing a wide range of business solutions such as Call Center Services, Executive Virtual Assistant & Online Marketing Management for lead generation to entrepreneurs and SME’s.