Cates is the author of two popular books on referrals. Unlimited Referrals has established Bill as one the foremost expert on how to build a thriving business with referrals. His newest book, Get More Referrals Now, has just been published by McGraw-Hill. Bill is the president of Referral Coach International and the creator of The Unlimited Referrals® System.
Bill’s Unlimited Referrals® System has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power and Research Magazine. And his own business success has been featured in Money Magazine.
Thousands of sales professionals and small business owners are using Bill’s Referral System to build their business with quality referrals.
Bill’s seminars are high energy, and high content. Bill is the kind of speaker who prefers to talk with his audience instead of talking to them. Therefore, you can expect a highly interactive session. You can also expect to receive powerful and practical strategies that will have an immediate impact on your business.
Bill primarily speaks to financial professionals on how to attract more clients using his referral strategies. His client list includes AIG, Ameriprise, Bank of America, Bankers Life, Guardian, Merrill Lynch, Northwestern Mutual, and SmithBarney. However, companies such as Burkhart Dental Supply, Highland Hills Memorial Gardens, Impact Office Supplies, and Renewal by Anderson also use Bill.