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Don McCauley ICM, MTC, CH

Free Publicity And Marketing Expert

I am the owner of a publicity/marketing company.

I am the published author of 3 books, 2 of which are business related and relate specifically to creating publicity and marketing strategies that cause prospective clients to take positive action. I have 30 years of experience in sales, marketing and training, serving in a training capacity for two major US corporations. In addition I am a former admissions director of a business college.

I have personally owned 2 highly successful regional magazines and served as editor.

Writing credits are of course too numerous to detail. Feel free to visit the Free Publicity Focus Group site for some samples of my writing and philosophy regarding this topic. The address is http://www.freepublicitygroup.com
Don McCauley ICM, MTC, CH Quick Facts
Main Areas: Publicity and Marketing
Career Focus: Consultant
Affiliation: Free Publicity Focus Group
Other Programs & Highlights
 

Free tips, strategies and ideas are available at my weekly free publicity blog, the Free Publicity Pro at http://freepublicitypro.blogspot.com

 

Free consultations in regard to how you might begin to create a massive publicity and marketing campaign are available by request. Simply email don@heavenonearthsystem.com

 

These strategies are concentrated on using no cost or low cost, non-traditional methods for getting your message in front of thousands of potential clients or customers. There is no cost or obligation of any kind for these consultations.

 

 

Favorite Quotes & Thoughts from Don McCauley ICM, MTC, CH
 

I specialize in performance based marketing and publicity. The goal is to create verifiable results, not just promises, for my clients. I have 29 years of experience in sales, marketing and training. I provide hundreds of references from clients, each of whom will vouch for my ability to help create workable, creative marketing strategies.

 

In my former life, I served in a training capacity for two major US corporations. In addition I am a former admissions director of a business college.

I have personally owned 2 highly successful regional magazines and served as editor for both. It was here that I began to realize the staggering possiblities that opened as a result of basing a marketing plan around creating publicity using both traditional and Internet resources.

 

I own a marketing and publicity firm, the Free Publicity Focus Group. Additional information can be found at http://www.freepublicitygroup.com

My short resume includes many years developing and implementing marketing plans for hundreds of clients, 5 years of direct experience writing and editing my own magazines, the three books I have published, all published materials, books, websites and articles for the Free Publicity Focus Group, hundreds of articles, advertisements and all marketing materials and marketing plans developed and written for my personal clients.

 

The Free Publicity Focus Group pricing structure is extremely competitive as compared to other firms. My services include

 

* Advertising analysis, creation and placement

* Promotion

* Publicity with a strong emphasis on utilizing low cost methods

* Sales strategy creation and analysis.

 

I can personally produce anything from simple branded business cards to full blown creation and management of marketing plans. I can work on an hourly or project basis.

Additional samples and some information in regards to general business philosophy are posted on my blog - http://freepublicitypro.blogspot.com

 

The short version of my philosophy is this:

 

You can build a marketing and publicity campaign equal to any large corporation in America, spending little or no money whatsoever, if you understand how to create publicity.

 

Free publicity is often better than free advertising. This is because anyone can buy an ad. People know this. However, very few people get publicity.

 

If a company or an individual creates some publicity, it is ASSUMED that they are WORTHY of that publicity. It is an indirect endorsement - an objective determination that, whatever this person is doing, it is worth some attention! The people at the newspaper think so. The people at the tv or radio station or magazine believe so. Your potential clients will not find this to be INTRUSIVE, as it is being presented as NEWS.

 

This is the singular key to creating a marketing message that will set you and your company apart from the competition.

 

 

 

Getting Started With Don McCauley ICM, MTC, CH
 

Simply visit the Free Publicity Focus Group site at http://www.freepublicitygroup.com
Here you will find a number of articles, free downloads and books detailing the philosophy behind learning to create a massive publicity and marketing campaign for little or no money.

 

Traditional publicity and marketing methods are fast going the way of the dinosaur. In todays environment, one can take these messages to the public directly, bypassing totally the archaic systems of the past. This requires foresight, planning, training and knowledge.

 

Learning to develop an effective marketing plan based on these methodologies is key. This is not difficult, but it is different. That being said, the rewards are potentially immense.

 

The electronic world presents tremendous opportunity, but is simply unregulated. It is rich with hype but falls short in regards to presenting tried and true marketing methods that produce real results.

 

Any marketing and publicity plan must be judged not by its potential, but rather by its results.

Contacting Don McCauley ICM, MTC, CH
 
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