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Don McCauley ICM, MTC, CHFree Publicity And Marketing Expert
Don McCauley ICM, MTC, CH Quick Facts
Main Areas: Publicity and Marketing
Career Focus: Consultant Affiliation: Free Publicity Focus Group Free tips, strategies and ideas are available at my weekly free publicity blog, the Free Publicity Pro at http://freepublicitypro.blogspot.com
Free consultations in regard to how you might begin to create a massive publicity and marketing campaign are available by request. Simply email don@heavenonearthsystem.com
These strategies are concentrated on using no cost or low cost, non-traditional methods for getting your message in front of thousands of potential clients or customers. There is no cost or obligation of any kind for these consultations.
I specialize in performance based marketing and publicity. The goal is to create verifiable results, not just promises, for my clients. I have 29 years of experience in sales, marketing and training. I provide hundreds of references from clients, each of whom will vouch for my ability to help create workable, creative marketing strategies.
In my former life, I served in a training capacity for two major US corporations. In addition I am a former admissions director of a business college.
I own a marketing and publicity firm, the Free Publicity Focus Group. Additional information can be found at http://www.freepublicitygroup.com
The Free Publicity Focus Group pricing structure is extremely competitive as compared to other firms. My services include
* Advertising analysis, creation and placement * Promotion * Publicity with a strong emphasis on utilizing low cost methods * Sales strategy creation and analysis.
I can personally produce anything from simple branded business cards to full blown creation and management of marketing plans. I can work on an hourly or project basis.
The short version of my philosophy is this:
You can build a marketing and publicity campaign equal to any large corporation in America, spending little or no money whatsoever, if you understand how to create publicity.
Free publicity is often better than free advertising. This is because anyone can buy an ad. People know this. However, very few people get publicity.
If a company or an individual creates some publicity, it is ASSUMED that they are WORTHY of that publicity. It is an indirect endorsement - an objective determination that, whatever this person is doing, it is worth some attention! The people at the newspaper think so. The people at the tv or radio station or magazine believe so. Your potential clients will not find this to be INTRUSIVE, as it is being presented as NEWS.
This is the singular key to creating a marketing message that will set you and your company apart from the competition.
Simply visit the Free Publicity Focus Group site at http://www.freepublicitygroup.com
Traditional publicity and marketing methods are fast going the way of the dinosaur. In todays environment, one can take these messages to the public directly, bypassing totally the archaic systems of the past. This requires foresight, planning, training and knowledge.
Learning to develop an effective marketing plan based on these methodologies is key. This is not difficult, but it is different. That being said, the rewards are potentially immense.
The electronic world presents tremendous opportunity, but is simply unregulated. It is rich with hype but falls short in regards to presenting tried and true marketing methods that produce real results.
Any marketing and publicity plan must be judged not by its potential, but rather by its results. Recommended Experts and Friends
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