Francine Silverman is a lifelong New Yorker who honed her writing skills as a newspaper reporter and freelance writer. She authored two travel guidebooks, Catskills Alive (2000 and 2003) and Long Island Alive (2003), both published by Hunter Publishing.

In 2003, Fran started Book Promotion Newsletter for authors of all genres. She began with 10 subscribers and it has grown to 1000. The ezine spawned Book Marketing from A-Z (Infinity Publishing 2005), containing the best marketing strategies of 325 subscribers. The 400-page paperback is in alphabetical order for ease of use. The book received nearly 40 rave reviews from on-line reviewers.

In 2006, Fran started a publicity service and has gotten subscribers placed in the Boston Herald, Oklahoman and Chicago Tribune as well as on Internet radio programs. Most recently, Fran began her own Internet radio show, Book Marketing with Fran, on Achieve Radio.