The Healthy Back Institute was founded in 2001 by fitness and rehabilitation expert Jesse Cannone and massage therapist Steve Hefferon.

Recognized as one of the leading fitness trainers in the United States, Jesse has helped millions achieve their weight-loss and fitness goals through his articles, books, audio programs, videos, and seminars. In addition to being a certified fitness trainer, Jesse holds many other certifications, including Post-Rehabilitation Specialist, Specialist in Performance Nutrition, and Master Fitness Trainer. He has been featured in dozens of newspapers and magazines, such as Miss Fitness, Natural Bodybuilding, and Visage; on numerous radio programs, and on thousands of Websites.

In 2001, Jesse and Steve created the Lose the Back Pain System, the world’s first self-assessment and self-treatment program for back pain and sciatica sufferers. It has since been refined with the help of some of the world’s leading doctors, chiropractors, physical therapists, and other healthcare professionals. More than 35,000 copies of this innovative and individually targeted approach have been sold in more than 85 countries. Visit Jesse at www.LoseTheBackPain.com .

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