My name is Jim Connolly and I have worked in marketing for 25 years, with my own successful marketing business since 1995. write one of the world's best known marketing blogs and specialise in helping small and medium sized businesses to make massively more sales and boost their profits. I achieve this by sharing my most effective marketing strategies with them and then coaching them on exactly what they need to do, to achieve ongoing, amazing results.
My clients range from entrepreneurs and start-up business owners, to those with established businesses, who have decided it's time to bring in some professional marketing help they can trust.
As well as having one of the world's most popular marketing blogs, I have also contributed to many radio programs on The BBC over the years and I've been referenced on many occasions, I'm proud to say in The New York Times popular Small Business Section.
Jim's Marketing Blog is ranked on the most highly respected list of marketing sites in the world; Advertising Age's AdAge Power150 (see orange badge below.)
I'm best known for my work with small businesses - Helping them make more sales, win more clients and boost their profits, via my unique, powerful marketing services.
If you run a small business and you want to make more high quality sales than ever before, I can help and I would love to hear from you. You can find out more here or contact me here - Or call me on 01427 891274 or (international) +44 1427 891274.
1. Throw that old marketing guide in the bin!
If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!
You need to know what works today; where even the smallest business can advertise itself to millions online for less than the cost of a one-off trade journal advert – AND – where you can mail a million potential clients in a few hours for just pennies.
2. Email marketing – start using email marketing NOW!
It’s a fact; email marketing is extremely cost effective and perhaps the single most powerful marketing tool available to small businesses. This is because it provides predictable results and costs little or nothing to use!
Here are just a few things for you to consider, before you start using email marketing.
First off, I strongly recommend that you build your own email database (or e-list) rather than buying one from one of those list broking companies. The best way to start building your subscriber list, is to ask all your existing clients and contacts if you can have their email address! Then, ask if you can contact them from time to time via email with a newsletter or special offers or announcements. This will get you your initial list and give you something to get started with.
The best way to gather email addresses is via your website or blog. You need to make it as easy as possible for people to give you their email details, and offer them something valuable in return for joining your subscriber list. For example, when I was writing my newsletter, I used to offer a free ebook. I advise that you only ask for people to give you their email address and not their whole life story. Make sure you let people know you will never, ever pass on their email details to ANYONE!
Quality is key, so ONLY send people valuable information (like this top 10 guide) or a genuine special offer. I also recommend you only send one message every 7 to 14 days. That’s what I did with my newsletter, because people hate being inundated with information; even if it’s great information! As a direct result, very few people asked to be removed from my subscriber list and it grew very quickly.
Finally, you must ask your readers to forward your emails on to their contacts. If the content is good enough, they will – but never assume anything, always ask them (nicely.)
I also recommend you learn and abide by the rules governing email marketing in your country.
22 high street
doncaster dn9 1et
(e) jim (at) jimsmarketingblog.com
(t) 01427 891274 (24 hours)
(int) +44 1427 891274