Marketing, at heart, is all about connections. And that's my sweet spot: ideas that connect brands to the people.
Well-versed in both client and agency schools of thought, I balance analysis and insight to create passionate brand experiences – with profitable results.
● Directed all promotions for the 2011 World Series of Poker Circuit Event , driving a 75% increase in player traffic and $1.6MM in surplus revenue
● Crafted a strategy to promote regional jackpot winners at Harrah’s, Horseshoe, and Tunica Roadhouse Casinos - 5% average increase in overall traffic in 2010
● Led creative and wrote scripts for online demos introducing Trustmark Bank’s mobile browser and smartphone applications - boosting online account openings nearly 20%
● Represented COMP Performance Group at Hot Rod Magazine’s 2009 Power Tour; held broadcast interviews and product giveaways – improving brand reputation and loyalty, with up to $25K in surplus revenue each day
● Promoted 2008 Peabody Rooftop parties with an interactive campaign that fused party themes, social media, a contest microsite - significantly increased turnout and revenue (as high as 500%) each week
"If Thomas Edison had used a focus group he would have just invented a bigger candle." -from The Brand Show episode "The Science of Branding"
"Great wisdom not applied to action and behavior is meaningless data." -Peter Drucker
"Advertising is a tax for having an unremarkable product." -Robert Stephens, Founder of the Geek Squad.
"Customers can't always tell you what they want, but they can always tell you what's wrong." -Carly Fiona on the Entrepreneurial Thought Leaders podcast
"If you want to understand how a lion hunts don't go to the zoo. Go to the jungle." -Jim Stengel CMO of P&G
"The purest treasure mortal times can afford is a spotless reputation." -William Shakespeare
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." -Charles Darwin