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John  L Schinnerer PhD

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Dr. John Schinnerer - UC Berkeley Psychologist Innovating with Emotional Engagement Metrics Expert

Dr. John Schinnerer is Director of Client Relations for Emotion Mining Company which offers a novel, patented method to measure conscious and subconscious emotions and thoughts. In the past, Dr. Schinnerer has served as President of Guide To Self, a company that focuses on executive coaching.  Dr. Schinnerer also hosted Guide To Self Radio, a prime time radio show on positive psychology and emotional management.  Dr. Schinnerer started in the private sector as President of Infinet Assessment, a psychological testing company to help firms select the best applicants. Dr. Schinnerer wrote the book “Guide To Self: The Beginner’s Guide To Managing Emotion and Thought” and the article “The Marketing Revolution: Connecting Behavior with the Subconscious Mind.” His book was awarded the “Best Self-Help Book of 2007” and is available at Target.com, Amazon.com, and BarnesAndNoble.com.

John  L Schinnerer Quick Facts
Main Areas: EQ, emotional intelligence, emotional management, statistics, employee engagement, customer engagement, making the most of emotion in the corporate world
Best Sellers: Guide To Self: The Beginner's Guide To Managing Emotion and Thought
Career Focus: author, speaker, entrepreneur
Affiliation: Emotion Mining Company, Infinet Assessment
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John Schinnerer, Ph.D. is Director of Client Relations for Emotion Mining Company, a firm that has a unique, powerful, patented method to measure conscious and subconscious emotions around any topic. This tool may be used to accurately and reliably measure employee engagement, customer engagement, brand equity, marketing campaigns, and team cohesiveness. It is the next step in the evolution of emotional intelligence in the workplace – quantifying emotional engagement.


Dr. Schinnerer is also President of Infinet Assessment, a psychological testing company to help firms select the best applicants. Infinet was founded in 1997 and has worked with companies such as UPS, CSE Insurance Group and Schreiber Foods.

Dr. John Schinnerer was formerly President and Founder of Guide To Self, a company that focused on coaching individuals and groups to their potential using positive psychology. Most recently, Dr. Schinnerer hosted Guide To Self Radio, a daily prime time radio show, in the San Francisco Bay Area. He graduated summa cum laude from U.C. Berkeley with a Ph.D. in psychology. Dr. Schinnerer has been a coach and psychologist for over 10 years.

Dr. Schinnerer's areas of expertise range from positive psychology, to emotional awareness, to moral development to best use of emotions in marketing. He is a noted writer and speaker on topics such as combining mind, body and spirit, emotional intelligence, making a good brain great, and creating a healthy and efficient workplace.

Dr. Schinnerer's first book is on using emotional awareness to lead a meaningful and happy life and is entitled, “Guide To Self: The Beginner’s Guide To Managing Emotion and Thought.” He has written articles on corporate ethics and EQ in the workplace for Workspan magazine, HR.com, and Business Ethics. He has given numerous presentations, radio shows and seminars to tens of thousands of people for organizations such as SHRM, NCHRA, KNEW and KDIA.

For over 14 years, Dr. John has been a loving husband and father to four children.   
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